Marketing promotion planning: 80% of event planning mistakes are easy to make!

Every marketing planner hopes that his or her activities will be a hit.

But in fact, most marketing and promotion activities are self-indulgent and fail to achieve the desired results, or are even ineffective.

Why? There are many factors that determine whether a planned event can be successful. From the early planning stage to the specific implementation, every detail may affect the final result.

Today I will list four common mistakes in marketing campaigns.

1. Assumptions

This mistake is most often made by novice planners. Some people do not even do scope-limited testing for a piece of copy or an activity, and just make assumptions based on their own ideas. As a result, they often end up doing useless work. This is also the main reason why many people fail in marketing. The frustration of failed activities makes people feel that the threshold of this industry is very high.

In fact, even the most experienced marketers need to understand a lot of product details, user group preferences and other information. Finding a breakthrough from this information can often hit the user's G-spot in one go. For example, the advertisement of Shenzhou Special Car studied the shortcomings of its competitors and inserted them directly and forcefully. On the one hand, it emphasized the shortcomings of its competitors, and on the other hand, it enhanced the popularity of its own brand.

This took a lot of time to research in the early stages. It is a good marketing method to find a market suitable for yourself by studying the shortcomings of your competitors.

2. Imitation and following trends