Information flow advertising: This is what pictures and texts with high click-through rates look like!

When you choose a channel , each channel will tell you how effective their company’s advertising is and how low the cost is. Behind the cost, there is an important indicator, CTR (Click-Through- Rate), or click-through rate .

A higher click-through rate means that the ad is in line with your audience’s tastes and has successfully attracted their attention! At the same time, CTR will affect your bid. The higher the CTR, the lower the corresponding click bid can be, allowing you to gain more exposure at a lower price!

The key to improving CTR lies in the image copy . Today, I’m here to share with you what high CTR copy and images look like!

Pictures have only one mission: to attract users’ attention!

Pictures that can accurately attract users' attention often have these common features:

1. Clear materials and elements: Clear expression should highlight the subject, the quality should be high and the materials should have tension. Try to combine elements of similar styles.

2. Reasonable composition: the background is simple and clear, highlighting the key points, using different communication styles, and having visual impact

3. Color: A clear main color tone, with soft and non-glaring matching. It is recommended to use pure colors as the main color. For example, pictures about financial management use red and yellow to highlight high returns, while pictures about stock trading often use professional elements such as K-line charts.

Copywriting also has only one mission: to express the content clearly.

What kind of promotional copy can clearly express the content?

1. Be relevant to the product

2. State your intention clearly and simply

3. Content visualization

Grasping these four points can help you write high CTR copy:

1. Hot spots: Take advantage of curiosity and use hot spots to attract attention!

2. Crowd: Specify the audience attributes to make users associate with the advertisement

3. Value: Explain the selling points with reason and evidence to attract users’ attention and stimulate subsequent actions.

4. Sentence pattern: Use coincidental sentence patterns to express your feelings. There are 12 sentence patterns for you to choose from!

Mobile application product promotion service: APP promotion service Qinggua Media advertising

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