Tencent Advertising advertiser account opening qualification requirements!

Enterprise account opening qualification requirements

1. Which industries’ corporate advertisers can place Tencent ads?

Account opening is not supported for illegal industries that are clearly prohibited by national laws. For other industries, the actual review results shall prevail.

2. What qualifications do corporate advertisers need to provide to open an account?

Corporate advertisers need to provide a business license or similar qualifications when opening an account. Some industries will require further industry qualifications. For specific requirements, please refer to the "Account Opening Review-Industry Qualification Requirements".

Qualification requirements for personal account opening

1.In which industries can individual advertisers place advertisements?

Individual account opening is limited to industries that do not require franchise qualifications, and only supports affiliate traffic. For specific industries in which personal advertisers are allowed to enter, please refer to Account Opening Review - Regulatory Requirements - Personal Advertisers.

2. What are the qualification requirements for individual advertisers to open an account?

(1) ID card: Individual advertisers who wish to open an account must upload a photo or scan of the front and back of their ID card, as well as a photo of them holding their head in front of them. Copies or scans are not accepted. Photos must be clear and composite photos are not allowed.

(2) Personal website: If you open an account by building your own website, you must provide an ICP registration certificate, and the website must have actual information published, with at least 5 sub-pages. If the website involves business operations, individual account opening is not allowed.

(3) Merchants on e-commerce platforms: For example, stores on Taobao, Yihaodian, etc., must provide proof that the store owner’s real-name authentication information registered on the e-commerce platform or Alipay account information can prove that the store operator is the same as the individual account holder. For merchants on e-commerce platforms that do not have real-name authentication, they must provide physical transaction records with the name of the payee for the past three months. The payee information must be consistent with the name of the advertiser who opened the account.

(4) JD.com Merchants: To open a JD.com merchant account, you need to activate the JD.com direct investment product. The address is https://jzt.jd.com.