Apple's App Store search rules have become dramatically more equal

Last week, the news that Apple CEO Tim Cook came out dominated the headlines of major technology pages, but this wave of heated discussion seemed to have overshadowed another new move by Apple. According to domestic media reports, developers of ASO application search optimization recently discovered that the App Store seems to have made major changes to the application search rules. According to reports, according to real-time monitoring data of the list, as of 6 pm on October 30, more than 70% of the top 1,000 applications on the App Store's overall list that day saw a sudden drop in ranking, which is more than 10 times the usual amount. At the same time, only less than 10% of apps saw an increase in ranking.

Obviously, this shock to the list was not caused by sudden factors, but Apple has made drastic reforms to the application search rules.

It is understood that the goal of Apple's search rule adjustment is mainly to rectify malicious long titles and unhealthy keywords. As we all know, titles and keywords determine the ranking of apps in search results when users search on the App Store, because they will attract the hot words that users search for apps. According to monitoring data, on the 30th, there were more than 500 alarms indicating that the coverage of hot words dropped by more than 1,000, and the next day many developers tracked their own app anomalies on the website.

From this, it can be seen that Apple seems to have quietly completed the adjustment of search optimization rules. Although the specific details are still unknown, this adjustment has obviously narrowed the gap in search optimization between apps and ensured that some apps with smaller weights have fairer search rights. It is not difficult to speculate that Apple's weakening of the advantages of app search optimization is obviously to create an equal competitive environment for ordinary apps and popular apps to compete with each other. Apple is striving to give every developer the opportunity to show up.