How to promote user conversion? 99% of them used this trick~

Today, I want to share with you a trick to promote user conversion !

Generally speaking, the methods we usually use to promote product conversion are: inducement or price reduction.

But gradually, we will find that price reduction is not a permanent trick, and the effect of inducement is getting worse and worse.

In any case, in product sales, blindly lowering prices and compromising is not advisable.

So, how do we develop strategies to promote conversions?

The answer is to set a reference .

KFC is an excellent example. Use the comparison between package prices and single item prices to promote package sales. For example, Taobao ’s product details page usually compares the daily price with the discounted price to promote product conversion.

I believe everyone knows how to set reference objects. The question is how to set it? What should it be set with? Here I would like to share with you a few tips.

We all know that different products correspond to different groups of people. Generally, we can divide people into two categories: low-consumption people and middle- and high-consumption people. This is a very important and obvious indicator in selling products.

Therefore, we can set reference objects according to the attributes of different groups of people .

Low-consumption people often have the following characteristics:

• Care about the price of the product

Therefore, they often choose to judge whether a product is expensive, or whether to buy it, based on the price.

Usually, for low-spending people, our usual approach is to set a "price anchor point". Simply put: make product prices perceptible.

For example.

If stall owners want to sell a box of apples quickly, they will often divide the apples into two baskets, or have two people set up two stalls and price them separately: one for 8 yuan and one for 5 yuan, and the 5 yuan basket will be sold out quickly.

It is by setting the price anchor point that the product price of 5 yuan can be more perceived by users.

In general, the main methods for setting price anchor points are as follows:

1. Use market price or historical price as an anchor point.

2. Use high-priced products in the store as anchors.

3. Use the prices of other products as anchors.

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What if I only have one product and it doesn’t have an advantage in market price, how should I set a reference?

At this time, we can use the comparison method - quality comparison , to make users convert.

For low-end consumers, although they care about price, they also care about quality. Usually they have a budget range before purchasing a product. As long as it is within this budget range, the one with better quality will win.

For example, the following pictures are all printed by the same manufacturer. Picture 1 costs 90 yuan to print, and Picture 2 costs 100 yuan to print. Which picture would you choose to print?

Figure 1

Figure 2

For middle and high-income groups, they tend to care more about product quality and pay attention to their self-perception, that is, the added value of the product.

Therefore, its greatest features are:

• Focus on product quality and brand

Therefore, for this type of people, the halo effect can be used to influence interpersonal perception factors and make users feel that they love the person and the people in him/her.

Let’s take the simplest example. Why do brand owners like to find celebrities to endorse their products? The purpose is to attract and take advantage of fans' fanatical love for the stars, so that their love for the stars will extend to the products.

The main methods are usually:

1. Highlight the design: If the brand is not well-known enough, the design can make up for it. To a certain extent, a good appearance design can indeed improve the quality of the product and allow users to generalize.

2. Highlight the brand: There is no doubt that brand is strength

3. Highlight achievements: Use some achievements to make users feel good about the product

4. Celebrities on the list: Use the popularity of celebrities to attract users and use the celebrity effect to generate conversions

There are many methods, the key is that we must be good at thinking.

What if I don’t have the abilities to meet the above mentioned points? I can't think of any better way.

At this time, everyone can also adopt the reference method like low-consumption people - brand reference.

Compare and contrast two similar objects to form a common concept .

For example.

A certain pair of headphones costs 1,999 yuan. Is it expensive? Very expensive. But what if I compare this product to Apple products?

Would you think “it’s expensive, but it must be of good quality”?

When facing high-end people, if we do not have high strength, we can find similar points based on user needs and enhance product value .

The above are a few points to think about in promoting user conversion. In fact, there is no sincerity in product promotion . The so-called sincerity is nothing but a long-planned routine.

Since ancient times, deep affection cannot be retained, and routines can always be used to win people’s hearts. This is the eternal path.

This article was compiled and published by @Houchang College by (Qinggua Media). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games