2018 World Cup User Behavior Insight Report: Messi and Ronaldo were the most discussed before the game

The 2018 Russia World Cup is here as scheduled!

As the world's top event, the World Cup is a carnival feast for every fan.

We present to you the composition and viewing habits of World Cup users, hot topics before the World Cup, and feelings and expectations for the World Cup. Bring you more interesting and valuable records of the World Cup fan group.

The report was conducted using a combination of in-depth user interviews, questionnaire surveys, and public opinion big data analysis.

Source of survey samples: Questionnaires were distributed through multiple channels such as the Kue User Research Institute user community and official accounts, covering PC and mobile users respectively. Questionnaires were also distributed to users of different genders, ages, and regions in proportion to the structure of Chinese netizens. A total of 14,251 valid samples were collected, and 20 football fans of different types were interviewed.

Source of public opinion data: provided by Tencent Index, using public scene data from Tencent platform, including WeChat public platform/QQ space/Tencent News/Tiantian Kuaibao, and the data extraction period is June 1st to June 7th.

The contents published in the report are independent data and research analysis from Kue User Research Institute as a third-party research platform. They do not represent the position of any company. Please indicate the source of the report when reprinting.

Cool Goose Core Insights

The Internet has become the mainstream channel for users to follow the World Cup

The Internet is a convenient and flexible channel with rich information. More than 90% of users choose to follow this World Cup through the Internet. Communicating with others online about the World Cup through Internet channels (QQ, WeChat, etc.) has become the first choice for young users.

World Cup peripherals and new gameplay are more popular among young users

In addition to paying attention to the World Cup events, young users also pay close attention to World Cup peripheral products. In addition to traditional World Cup gameplay such as football betting and lottery, young users prefer new World Cup gameplay such as football games, brand promotions, fan support activities, and fan matches.

Men are more concerned about the event itself, while women are more concerned about emotional appeals

Male users pay more attention to the World Cup event itself, such as loving football, analyzing team technical tactics, paying attention to schedule data, team coach dynamics, etc. Female users pay more attention to watching the game with family, chasing stars, hot gossip, and the customs and culture of the host country.

The following is the full report

This article was compiled and published by @酷鹅俱乐部(青瓜传媒). Please indicate the author information and source when reprinting!

Product promotion services: APP promotion services, advertising platform, Longyou Games