How to build and promote Weibo Fans advertising account?

The users on Weibo Fans Channel are all young users. They are fashionable, beautiful and follow the trend. Users of Weibo have a certain economic strength. As long as the promoted products can solve users’ problems and provide users with high-quality products/services, we can make these users pay for our advertising content and advertising products!

It is the right choice to choose Weibo Fans Tong for advertising, but when doing Weibo Fans Tong advertising, we need to choose good advertising promotion products. In order to make Weibo Fans Tong advertising have good results, we must build a good Weibo Fans Tong advertising account!

1. Setting up a Fantong account

Before setting up a Weibo Fantong advertising account, we need to make the following preparations :

1. Identify the brand advantages and product features of the brand and promotion products, and identify the product positioning;

2. Find the advertising goal, whether it is brand exposure, customer information collection or effect conversion;

3. Establish corresponding advertising evaluation indicators, such as the cost range of a single click, the number of download and registration orders, etc.

When we set up a Weibo Fans advertising account, the steps to set up the account are relatively simple, but we need to set up the account based on different promotional content and promotional products!

2. Fanstong product promotion

Steps to promote your product through Weibo Fantong advertising :

The first step is to build an account promotion plan based on the promotion product, the level of different target audiences, the promotion area, etc.;

The second step is to create unit levels with different target audiences and cities;

The third step is to add corresponding advertising creatives under different promotion units.

When building Weibo Fans ads, we need to build an advertising plan first (when building an advertising plan, we can determine the advertising goals, set the advertising budget and advertising time period); the second is to build the advertising unit (we can set advertising resources, advertising creative forms, target audience positioning, advertising bids, etc.); the last is advertising creativity (we need to add the prepared advertising creativity to the creativity in advance), advertising creativity is also an important factor in forming advertising conversions!

Many brands have their own official Weibo accounts and will also obtain corporate Blue V certification. The purpose of doing this is to expand brand awareness and allow more target audiences to understand the brand. Once the official Weibo account has a large number of fans, we can use Weibo to do content marketing and online brand exposure. We can also use Weibo to do marketing on major festivals and release brand holiday posters, etc.!

3. Fanstong content marketing

So what are the benefits of using Weibo Fans Channel to do content marketing?

Benefit 1: You can publish corporate and product news through the official Weibo account, so that users can see the latest news in the first place;

Benefit 2: Users have a higher degree of trust in the content published through the official Weibo account, and the content marketing on Weibo has a higher degree of user explanation!

Benefit three: Publishing updates through the company’s official WeChat account can shorten the distance between the company’s brand and users. Secondly, after users see high-quality content, they can also spread the product through spontaneous sharing among friends.

In this article, I want to share with you how to promote your own Weibo account through Weibo Fans Ads.

First, advertisers can contact Shanghai TianQing by calling the toll-free hotline displayed on our official website, or by filling in their own contact information. A professional Weibo Fans Advertising will communicate with you. You can negotiate with the Weibo Fans Advertising business personnel to determine the relevant matters of advertising placement;

Secondly, confirm the cooperation and sign the advertising cooperation contract. Then the advertising agency will open an advertising account and prepare for the online advertising.

Finally, after advertising is launched, you must learn to review the advertising data and optimize the advertising account based on the advertising data to ensure the conversion effect after advertising is launched!

When we promote our account through Weibo Fans Advertising, we need to first find the positioning of our account and the target audience. At the same time, we must ensure that the services we provide are authentic and reliable. This will increase users' brand awareness and make users feel good about the brand!

Related reading:

1. Sina Weibo Fans Account Opening Fee! Fantong FAQ!

2. Introduction to the display formats and prices of Weibo Fans Advertising!

3. What is the billing method for Weibo Fans Pass? How to place Weibo Fans Ads?

4. Weibo Fans Advertising Case Study: Beauty and Plastic Surgery Industry!

5. Weibo Fans Advertising Case Study: Children’s Photography Industry