Xiaohongshu is a project that promotes products and makes money. How does Xiaohongshu make money by promoting products?

Every industry needs users, and Xiaohongshu is the best channel.

1. Many female fans, strong spending power, and accurate traffic of wealthy women

The women on Xiaohongshu pursue a high-quality life, have a petty-bourgeois temperament, have fashion taste, love to spend money and have money to spend. 70% of the users live in big cities like Beijing, Shanghai, Guangzhou and Shenzhen.

A precise high-end consumer traffic platform. It gathers many beautiful women with purchasing power. It is not an exaggeration to say that Xiaohongshu users have purchasing power. Beautiful women are selling bags on Xiaohongshu, and it is very normal for users to buy bags worth tens of thousands of yuan. What shocked me the most was the 600,000-yuan Hermès bag. You can also buy it on Xiaohongshu, and the money is directly transferred. Why sleep in? You have to stay up late to get traffic on Xiaohongshu! Make money!

The cosmetics are all big brands, and the bags are also big brands: see the picture

11,000 likes, at least 500,000 traffic, think about it, isn't it terrifying to make a deal?

Women’s spending power is first-rate and valuable in any family and any environment:

Old people > women > children > dogs > men.

If you attract only female fans, your probability and speed of making money will be the greatest.

2. Xiaohongshu is for shopping, while Douyin is for entertainment

Tik Tok is a record of beautiful life, you know what you want to see! I have been watching Tik Tok for 2 hours, funny, touching, young ladies, young men, long legs. You said you watch Tik Tok for studying? Do you believe it?
You can stay up late watching Tik Tok, sometimes laughing out loud, sometimes crying, sometimes with your eyes fixed still. Tik Tok keeps you, but your time is gone. You taste it, you taste it carefully.

3. What is your purpose of reading Xiaohongshu? Why Xiaohongshu is popular.

Look at what other people buy or recommend, and check out the reviews and reputation of a brand you like. Experience these. Users need these to help them make consumption decisions. For example: what fashionable clothes to wear, what hairstyle suits you, and what trendy brands and styles are popular.

When you see something you like, you will have the desire to buy it. Xiaohongshu is a platform for selling goods. If you want to make money by selling goods, which one would you choose?

Let me show you the process of selling products on Xiaohongshu, it’s super simple! As shown in the figure:

Xiaohongshu is most suitable for businesses, traditional businesses, WeChat businesses, and Taobao businesses. The most difficult thing to get in the world is traffic.

A new traffic platform, why don’t you jump on it? What are you waiting for?

Poor people always comfort themselves: "Take it slow!" It's okay to comfort others, but there's no need to comfort yourself. You can earn 5,000 a day, but who would only want to earn 500?
Don’t believe that you can only get rich when you are 50. Nowadays, there are many people who get rich at the age of 30. Time is fair. You are young and energetic. Start with precise traffic, and making money will come as a by-product.

There is little competition. Many people have not started playing Douyin, and team operations have not started yet. It was possible for ordinary people to play Douyin two years ago, but it is too difficult to have a foothold now. Even 80-year-old aunts are playing Douyin. Do you still have a chance?

Douyin is a visual impact, and those who use Douyin cannot accept its lifelike nature. If you look at Xiaohongshu, many videos and pictures are lifelike, with very low production costs and almost zero threshold. If all the Douyin masters come to Xiaohongshu one day, the bonus will be over.

4. There is an extreme lack of big names in the field

Currently on Xiaohongshu, there are too few authors with some experience in categories such as emotions, men's clothing, decoration, and children's clothing. Major categories such as beauty, skin care, dressing, and clothing are very lacking in professional authors. If professionals can understand them, they would be the second ones: Wei Ya, Li Jiaqi, and Luo Yonghao. The promotion of products can be in the form of pictures + text, or videos. Video currently has great traffic support!