How to write a good article title for WeChat public account?

There is no doubt that the title of an article is very important, especially in the current situation of serious information overload. Most people only glance at the title, or read the title before deciding whether to click in to read. At this time, a good title is particularly important!

There is no doubt that the title of an article is very important, especially in the current situation of serious information overload. Most people only glance at the title, or read the title before deciding whether to click in to read it. At this time, a good title and accompanying picture become particularly important. Let’s take a look at some tips below!

1. Use data to make the title more attractive

There is a piece of data between a good title and a bad title.

Why? Because data represents specificity and represents telling the truth.

How to make a lie more like the truth? One way is to add some data and details. Sometimes, even if you tell a lot of truth, but without any data or details, it is easy for people to misunderstand it as a lie.

For example, when writing a resume, some people simply record what they were responsible for in a diary-like manner, instead of using the ST AR rule to describe the situation, task, action, and result. It’s easy for HR to feel that you are unreliable.

1. Where is the data used?

[When there are nouns in the title that can be counted, you can add data]

For example: monthly salary, methods, tips, routines, formulas, secrets, weight, height, assets, rate of return, fans, number of shares, number of reposts, number of readings, time...

Example 1: " Copywriting tips to increase your ad click-through rate "

After adding the data, you can write: "3 copywriting secrets to increase your ad click-through rate by 100%", using 2 data.

Example 2: "It only took me three months to lose weight from 220 catties to 140 catties", or "I only did this one exercise to lose weight from 220 catties to 140 catties"

Example 3: "After three years of entrepreneurship , I finally bought a 300-square-meter villa for my parents." Square numbers are also data.

2. How to use the data?

① Please note one thing first: data that is not related to the selling point of the article can only be called numbers, and such numbers are meaningless.

Example 1: "This school uses 200 classes and 300 cases, which has increased my salary a lot!"

The number of courses and cases has little to do with the theme of "salary increase after learning".

You can change it to: "I've only studied here for 3 months, and my salary has doubled!"

Why can my salary double after only studying for 3 months? It will make everyone look forward to this title and want to take a look.

② Find an indicator that can be quantified and insert a stimulating number.

Example 1: "Xiaomi's marketing strategy is all in this article!"

Although Xiaomi is a relatively good company, this title does not have strong data stimulation.

Change to: "The secret of Xiaomi's 30 billion RMB profit is all in this article!"

The title contains both Xiaomi and RMB 30 billion in profits, and these two figures are enough to stimulate users.

③ Reveal the selling points of the article with numbers

Example 1: "The secret of Xiaomi's 30 billion RMB profit is all in this article!"

It can be changed to: "The secret of Xiaomi's 30 billion RMB profit is all in these 72 pages of PPT!

Added more details.

④ Use contrast to turn small numbers into big numbers

Example 1: "A rookie copywriter finally got a monthly salary of 7,000 yuan, sharing my struggle story"

It sounds so low, and the salary is not that high.

It can be changed to: "Monthly salary increased 10 times within 1 year, sharing the blood and tears struggle story of a copywriter rookie"

This sounds more exciting. Maybe you just doubled your money from 700 yuan to 7,000 yuan, which is not a lot, but for you, it is a huge growth.

Others will think that I have 5,000 now, and if I increase it tenfold that would be 50,000! I'll have to check out this article.

⑤ Use numbers to visualize the value of the article content.

Example 1: How to write heartfelt copy ?

Question: What does it mean to be sincere?

It can be changed to: "The difference between a copywriter with a monthly salary of 3,000 and a copywriter with a monthly salary of 30,000", which was a very popular title in the past few years.

The above are 5 examples. You can check to see if the methods mentioned above are used?

When you try it yourself, you can choose two similar contents, write a title for one of them as you normally would, and try the above method for the other one. See the opening rates of the two articles and see how much effect changing a title can have.

2. Add these tips to make the title attractive

1. Use questions to arouse curiosity

The advantage of asking questions is that it is easy for readers to identify with the question, as if it is a question they themselves are asking, or as if the author is asking you a question. When readers see an interesting question, they often fall into thinking, and during this period of thinking, they open the article.

Example: "Excuse me, do you have enough money to go home for the New Year?"

"How do you ruin a child during the Chinese New Year?"

To put it simply, it means using a question to directly hit the needs of the readers or to create doubts and questions in their hearts. Many copywriting masters have verified that using questions is usually better than using declarative sentences.

2. State the article’s position

The effect might be better if you use a few simple words after the question mark in the title to clearly state the article's position!

Example: "You are rich, isn't that great?" "Great"

"The child is young, can't you be more tolerant?" "No"

"Are you a virgin?" "None of your business!"

The title clearly states the point of view of the article, which will also give readers a refreshing and neat feeling. Do you agree with my point of view? If you agree, please click in to see how I came to this point of view. If you disagree, please refute me.

3. Create strong contrast

In addition to raising questions and stating one's stance, the appearance of the conflicting parties in the title will also arouse the reader's curiosity.

Example 1: "The wife should live like the mistress"

Example 2: "She is 83 and still has sex. What about you?"

"The principal wife" and "the mistress" are naturally incompatible. Putting these two words together is full of drama, and it looks like they are about to fight each other.

"83 years old" and "sex life" seem to be a bit contradictory, but when these two words are put together, your curiosity will be aroused.

Summarize

To put it bluntly, the title must be suspenseful, conflicting, simple and crude enough, and able to conjure up a big drama of quarreling . Only in this way can readers be curious and have the urge to click in to watch.

At the same time, if a title can use two or three of these techniques, it will achieve better results. The purpose of the article title is to capture the attention of the target readers, and all kinds of techniques serve this purpose.

Of course, what can really increase the traffic of your articles is still the content. After mastering various title techniques, we still can't forget to output good content.

Source: Leisurely One Finger