How to get the most accurate users with the least money?

I selected some data and screenshots from my advertising period to post here. The cost of acquiring financial users was less than US$0.18!

Are you excited? Have you found the direction to success?

If you are a Facebook operator , please read on carefully!

1. Create a campaign first and determine your marketing goals

The relationship between ad campaigns, ad groups, and ads on the Facebook platform can be simply understood in one sentence:

I created an advertising campaign to achieve the goal of XX. This advertising campaign contains several ad groups that use the same or different bidding strategies to achieve this goal, and the ads in the ad groups are the final displays. (XX: app installation volume, event conversion volume, visit volume, shopping cart addition volume, etc.)

I will use "app installation volume" as an example to illustrate.

1. Create a new campaign

2. Create an ad group and select the app to promote

3. Create ad groups and set target audiences

4. Create an ad group and set ad placement

5. Create ad groups, set budgets and bidding strategies (most important)

This setting is a battle of wits and courage between you and the platform. It is very important, as it determines whether your costs can be kept very low!

I have divided the bidding strategies of the FB platform into the following categories. I will explain in detail what effect each strategy will ultimately produce, under what circumstances the bidding strategy should be adopted, and how to deal with situations where costs are too high.

5.1 “Average speed regardless of cost to maximize customer acquisition strategy”

Effect: If you are confident in your advertising creative and are not in a hurry to see results, you can choose this.

Applicable scenarios: (without rushing to see the effect)

1. One day, within a short period of time, the boss suddenly demanded more quantity regardless of cost;
2. You can also adopt this strategy if you see an advertisement that has good performance.

5.2 “Average speed control cost-effective customer acquisition strategy”

Effect: If your ad is really powerful (or the previous data is good), you can choose this strategy.

Applicable scenarios:

1. This is an advertisement that has been tested to be effective. If you want to acquire a large number of customers steadily and evenly every day, you can choose this one.
2. If you want to control the cost to a specific value, you can use this.

5.3 “Accelerated cost control billing installation strategy”

Effect: This is a setting that can really produce results quickly in a short period of time. As for whether the results are good or not, it depends on the quality of your advertisement.

Applicable scenarios:

1. After the new ad image is set up, you can use this strategy to test the effect immediately.
2. If you want to achieve conversion results in a short period of time, you can choose advertising images that have been tested and shown to be effective.
3. You can choose it during special holidays and events when you want to ignite the ignition point.
4. This can be used when your boss suddenly wants to increase conversions.
5. This option can be used when you want to control the cost of bidding. (This conversion volume is relatively small)

Notice:

1. This can be used together with 1 "Bidding Strategy". For example, set the upper limit first, and when the cost is stable, you can switch to 5.1's large-scale customer acquisition strategy. When the platform gives you enough exposure , you can quickly modify it to "upper limit bidding". This combination will have the best effect.
2. There are many ways to combine them. The above strategies can be combined at will to adapt to different scenarios and meet different needs.

5.4 “Balanced Cost Bidding Strategy”

Effect: If your advertising material is good, and you are not in a hurry to get results, or you are obsessed with cost, regardless of the quantity , you can choose this.

Applicable scenarios:

1. If you are busy at other times and cannot keep an eye on your advertising account all the time, you can set this strategy and check it when you are free.
2. This "bidding strategy" is slow and will not produce results in the short term. It focuses on long-term benefits. If your company's investment is in days, it is not recommended to use this strategy. This strategy needs to be used for a long time to see the overall effect and benefits.

Summarize

The above bidding strategies can be used individually, combined at will, opened separately or opened at the same time. In short, you can formulate and use the corresponding strategy according to your delivery needs and the goals you want to achieve .

I will not describe the data generated by advertising and the subsequent data analysis here. I will write a separate article when I have time later. If you have any questions about Facebook and Google advertising, you can communicate with me and learn and discuss together.

Source: Art