2019Q1 Financial App Advertising Behavior Insight Report

Financial apps are the type of apps that account for the largest proportion of the total number of products launched and the number of newly launched products in Q1. However, in mid-to-late March, financial apps saw a significant drop in volume due to the impact of the CCTV 3.15 Gala.

Internet lending, financial management, and stock securities are the top three types of financial apps in terms of the number of materials and products released;

Fangxinjie and 360jietiao are the two financial apps with the most creatives in Q1. Looking at the types of the top 20 creatives, lending apps account for 70%, followed by stock apps.

60% of the materials released by financial apps in Q1 were in the form of “single large image”;

《Q1 Financial App Distribution Material Sorting and Insights》

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author: Hot Cloud

Source: Reyun Data ( reyunshuju )