Chen Changwen's method: Confessions of a community member

Every perceptive entrepreneur should practice social marketing

My goal is to write a book on how to build a community. Entrepreneurs and bosses can read this. Once they understand it, they can run their own companies and their own communities based on my practical experience in community building. I can become a community consultant and expert, and I also plan to train some community consultants and expert lecturers to explain how to build communities.

I wrote "Confessions of a Community Member on Chen Changwen's Method" (hereinafter referred to as "Confessions of a Community Member") to thoroughly introduce my experience in community building, and also to spread the Chen Changwen Reading Club and Boss Community. Many entrepreneurs and bosses need to learn about community building experience.

I myself am a case study, and our Chen Changwen Reading Club and Boss Community are also a case study. I wrote about my practical experience in community building, and painstakingly documented the real operating methods. This book, Confessions of a Community Person, will solve many employment problems. This book will also create many multi-millionaires and billionaires, because with this book they can become social marketing experts, social marketing mentors, and social marketing lecturers.

I am a community member myself, so I am certainly very qualified to introduce my experience in community building. These are real experiences of mine. This book summarizes all aspects of community marketing. It is "Confessions of a Community Person".

"Confessions of a Community Person" mainly writes about how I build a community? How do I view community people? How do I use Confucianism and Chen Changwen's method to complete a community management theory system? Using this book, you can apply it to your own business, keep pace with the times, and enhance the strength and competitiveness of your company in the mobile Internet era; you can also become an expert, lecturer, talent who specializes in cultivating community marketing, and engage in community training and consulting services.

A person who knows social marketing can definitely change his destiny. An entrepreneur who is good at social marketing can definitely make his company successful in the era of mobile Internet and short videos. No, you may not be able to enjoy the huge benefits of social marketing. Every discerning entrepreneur should practice social marketing. Social media marketing is the most powerful marketing at the moment, no doubt about it.

Table of contents

Chapter 1 Why I can run a community

1. Why did I write the book "Confessions of a Community Person"?

2. Why can I run a community?

3. Why many people fail to build a community...5

4. Is social marketing profitable?

5. What is the core of building a community?

6. What is an important experience I gained from community building?

7. What do people in a community mainly do?

Chapter 2 How do I think about building a community?
1. Where does my philosophy of running a community come from?

2. What theoretical system do I use to manage the community?

3. How do I do community positioning?

4. How do I think about building a community?

Chapter 3: What is the most valuable thing about building a community?
1. What is the most valuable thing about building a community?

2. How to build a social brand to make money......62

3. What is the path of brand communication?

4. Why do we need to use books to do social brand marketing?

5. Why should we build a social brand image?

Chapter 4 How to Manage People in the Community
1. Why do we need team thinking when building a community?

2. Why is it said that building a community must be a strong alliance?

3. When building a community, what kind of people do I admire?

4. Why is it said that managing a community is about managing people’s hearts?

5. Why the leaders of a community must be the embodiment of virtue...6

6. How to reduce the cost of employing people in order to run a community well...99

7. What kind of people should be kept in the community and what kind of people should be expelled...102

8. Why does the community isolate people who have the behavior of disrespecting their teachers and ancestors?

Chapter 5 How to Manage the Community Core Team
1. Why is it said that community leaders are people who professionally train teams?

2. Why is the development of the community a question of Tao?

3. Why is community management a reflection of the inner world of community managers?

4. Why should we attach importance to the endogenous power of the community?

5. What kind of talents are needed to run a community?

6. How do I manage the core team of the community? 130

7. How do I establish community rules?

Chapter 6 How to Make Profits in Communities
1. Where to start social marketing.....153

2. How to make everyone in the community earn money.......161

3. How to make money from books...165

4. Why is it said that building a community is all about the ultimate experience?......171

5. What is premium marketing?

6. What is the business model of our community?

7. How can community founders avoid legal risks?

8. How to set the threshold conditions for entering the community.......195

9. How to face negative information...201

10. How do I manage my community now?

11. Why do I engage in community economy?

Chapter 7 How to Upgrade Entrepreneurial Thinking in the Social Era
1. What is entrepreneurial thinking in the community era?

2. What are the skills that entrepreneurs must master?

3. Why is it said that running a community is exactly the same as running a business?

4. What is the principle of business operation?

5. How to build a business empire...246

6. How to build a business model with entrepreneurial thinking...254

7. Why entrepreneurs must pay attention to contracts and legal terms...256

Chapter 8: Harmony between Heaven and Man
1. My Purpose.......261

2. My intangible assets.......264

3. About active learning....…271

4. About self-reflection.......276

5. Mind and destiny.......284

6. Follow the Way of Heaven...292

7. Harmony between man and nature......295