Strategies for creating highly active live streaming rooms!

In the past two years, live streaming has been very popular.

According to iMedia Consulting data, the scale of online live streaming users in China was 587 million in 2020, and is expected to increase to 660 million in 2022. Among them, the rise of new forms of live content such as e-sports, e-commerce, and education will attract a wider user group.

So, how can businesses increase the popularity of their live broadcast rooms, make viewers willing to stay, and thus improve conversion rates?

01Build a private domain traffic IP platform and start professional live broadcast

A high-quality live broadcast requires high-quality sound, clear picture quality, smooth flow without lag, and empowered by professional tools to provide users with an "immersive" experience.

At present, the technical service provider Maker Craftsman who has done relatively well in the WeChat ecosystem is recommended. It can connect WeChat official accounts, WeChat mini-programs, and video accounts for merchants to build knowledge stores. On the one hand, it is convenient for merchants to create private domain traffic and shape brand IP; on the other hand, it has rich functions in mainstream knowledge scenarios such as live broadcast, video, audio, graphics, columns, training camps, activities, evaluations, communities, Q&A, shopping malls, etc., and can achieve one-stop everything from live broadcast traffic to course monetization and supervision services.

For businesses with high-quality content, as long as the right tools are chosen, they can fully leverage the content advantages and easily achieve traffic generation and monetization.

02What kind of live broadcast room can attract people?

1. Performance

Let’s take the live broadcast rooms of top anchors Li Jiaqi and Wei Ya as examples. One of their main features is the homely, guest-interactive sharing style, rather than the dry and continuous introduction of product ingredients.

Therefore, when we are broadcasting live, we should pay attention to the combination of "exhibition, trial, performance, speaking and use". In simple terms, what we need in the era of short video live broadcast is performing talents.

2. Interactive

The greatest charm of live streaming lies in its interaction.

If we lecture with zero interaction throughout the whole process, there will definitely be very few people who can concentrate and persist in listening to the 45-minute course. What's more, in online live broadcasts, users are facing a mobile phone. Therefore, we need to add interactive links such as calling on names to ask questions, quick answers, raffles, comments, etc.

There is no limit on the number of participants in the Maker Artisan live open classes. During the live broadcast, you can use interactive functions such as connecting to the microphone, asking questions, giving rewards, giving gifts, lucky draws, live streaming with goods, inviting rankings, etc., to create an active classroom.

Let valuable content + interesting expressions + frequent interactions attract and retain more people.

03How to promote the live broadcast room?

1. Strengthen the sense of ceremony

The opening and ending of a live broadcast are very important. Most people just say hello politely at the beginning of the live broadcast and then start the long live broadcast.

In fact, strengthening the sense of ceremony can make the audience more engaged from the beginning, such as the opening sign-in session and the exclusive opening ceremony (specific music, specific greetings, etc.).

2. Enhance user presence

Improving the user's sense of presence and making them feel that they are being paid attention to by the host can also effectively improve the user's concentration and excitement.

1) Welcome

You can appropriately welcome every user who enters the live broadcast room, especially those with less than 1,000 viewers, and you can even welcome each user by name.

2) Comments

When users ask questions or express their opinions, you should respond to these users who are willing to interact in a timely manner. The host can answer questions while broadcasting, or he can have the cooperation of a teaching assistant, who can collect questions in the comment area, and the host can then reply at intervals.

3) Transaction

Merchants teach classes, sell goods, and recruit members in the live broadcast room. Once a transaction is made, they can express gratitude in a timely manner. While expressing gratitude, they are actually reminding other users. Don’t assume that all users know about the existence of the shopping cart. If you want to make a deal, you must dare to recommend it.

3. Guide users to interact

Not all users will interact actively and spontaneously. At this time, businesses need to provide certain guidance and encouragement, and let users do something with us to shape a sense of purpose.

1) Like

Guiding users to click likes in the live broadcast room is not just to get them to express their approval of you, but also to prove it to other users and to the system.

2) Invitation

Guiding users to actively invite others and opening an invitation ranking list can greatly increase the popularity of the live broadcast room.

In the process of guiding likes and invitations, you must give users a sense of goal, such as how many likes they have received, how many people are still needed, etc. Otherwise, users will not help you achieve this goal.

3) Password

We often see "666" on the screen in the live broadcast room, or it may be a special text command. This is actually the application of the typical visual hammer method.

We can set multiple passwords during the live broadcast, for example, if you understand, please swipe 1, if you need a coupon, please swipe 666, etc. Through simplified expressions such as commands, we can enhance user participation and convey positive emotions.

4) Ask questions

On the one hand, users can be guided to ask questions and merchants can answer them, generating more interactions and extending topics; on the other hand, merchants can ask questions and users can answer them, which can also increase users' focus on the content.

Merchants can prepare several common questions in advance and ask questions at any time according to the situation at the live broadcast site.

5) Live Broadcast

Connecting to the microphone during live broadcast can enhance the sense of interaction, such as rewarding and connecting to the microphone randomly.

Rewarding for live broadcast means that the merchant sets a condition for rewarding. For example, rewarding a Rolls-Royce can get a chance to connect to the microphone, and then the merchant can answer questions for him.

Random live broadcast: merchants can take random screenshots and connect with the microphone based on users’ interactive behaviors such as comments, invitations, and lucky draws. Regardless of whether you are rewarding a live connection or randomly connecting, you must first set the number to create a sense of scarcity, and secondly, you must focus on promoting the people being connected to make them feel cared for.

4. Rewards and incentives

1) Lucky draw, live broadcast room turntable

Prepare some valuable gifts for each live broadcast, such as red envelopes, points, online courses, coupons, materials and even physical objects of certain value (books, teaching aids, etc.), and then guide users to forward, comment, follow, etc.

2) Welfare

Merchants can turn on the "welfare" switch and distribute prizes based on the length of time the live broadcast is watched (including replays).

Of course, it is best for us to distribute rewards throughout the entire live broadcast rather than at the end. Instead, we should give out a wave of prizes every once in a while to continuously attract user participation. At the same time, remember to guide users to follow the official account, add the teaching assistant’s WeChat, and guide them into the group to fill our private domain.

Online education live streaming can save time costs, break spatial limitations, reach more students, reduce marketing costs, strengthen student stickiness, and improve student trust.

It can be said that as long as your content is really attractive, and with the help of rich live broadcast functions, you can easily create highly active and high-conversion live broadcasts, stand on the cusp of short video live broadcasts, and enjoy the traffic dividend.