2019 Spring Festival Mobile App Market Insight Report!

1. In the past 30 days, the amount of material released by online shopping apps accounted for about 60%, and exceeded the proportion of the entire online shopping category in 2018; audio and video apps had the highest growth rate in material release, reaching 29%.

2. The top three apps in the application category that have released the most creative materials in the past 30 days are all online shopping apps, namely Taobao, Suning.com and JD.com. There are 5 apps in the social networking category and 5 apps in the online shopping category.

3. Role-playing games accounted for 55% of the total mobile game materials released in the past 30 days, ranking first; casual puzzle mobile games had the highest growth rate, reaching 28%.

4. "Virus Elimination" is the mobile game with the largest amount of material released during the Spring Festival; compared with the "TOP 20 Material Release in 2018", a total of 12 mobile games were newly added to the list.

5. The comparison of device launches of mobile games and application apps during the Spring Festival (ios vs android) showed a similar trend.

Note: The data for the “past 30 days” are taken from January 13 to February 11, 2019 (the seventh day of the first lunar month).

In summary, the mobile market was quite “hot” during the 2019 Spring Festival. Specifically, the application App and mobile game industries share common investment trends in the overall mobile industry, but also have their own industry characteristics.

Overall Trend

The amount of materials released in the past 30 days is higher than the average 30-day release volume last year. On the one hand, the winter and Spring Festival holidays still have a significant driving force on the mobile application market; on the other hand, perhaps after experiencing the "capital winter" in 2018, the mobile application market has begun to send out "warming" signals.

App

Online shopping apps have always accounted for the majority of the app market share, and driven especially by the Spring Festival holiday, the volume of online shopping apps has further climbed and the head effect of this type of app distribution has become increasingly obvious; in addition, the types of apps that are most affected by the "holiday attributes" are "social" and "audio and video".

Mobile Games

Overall, the current status of mobile game launches during the Spring Festival is quite different from the overall situation in 2018.

First, the amount of material released for casual puzzle mobile games has surged in the past 30 days, especially the game "Virus Elimination", which has become the mobile game with the largest amount of material released during the Spring Festival; secondly, according to the "TOP 20 Mobile Games with the Most Material Releases in the Past 30 Days", more than half of the mobile games on the list are new, reaching 12.

Furthermore, the reasons behind the above-mentioned large differences are certainly due to holiday considerations and the respective release rhythms and strategies; but will the "newcomers" in buying volume, represented by casual puzzle mobile games, lead the new trend of mobile game monetization models in 2019?

Source: Hot Cloud Data