Douyin promotion methods, the most comprehensive guide to increasing Douyin fans!

For the promotion and operation of Tik Tok, is it enough to just create good content? What exactly does it take to increase followers?

First, rely on creating good content, and second, rely on utilizing the mechanism. If you create good content, you are bound to gain followers.

Increasing followers requires the accumulation of time and the sedimentation of content, and becoming popular is also the result of continuous output of high-quality content.

We analyzed the fan growth data of top influencers in 17 categories on Tik Tok and summarized the following fan-increasing techniques.

1. Get 4 indicators

We mentioned in the Douyin Operation Guide (Beginner's Edition) that Douyin's funnel mechanism algorithm is that when the platform distributes our works to the initial traffic, the platform will judge whether our content is popular based on the feedback from the initial traffic. If it is popular, the platform will distribute our works to more traffic, otherwise it will no longer distribute traffic to us.

How to improve the 4 indicators?

• 1) In the video description or at the beginning or end of the video, guide users to like, comment, forward or finish watching the video.
• 2) In the video description, set some interactive questions to guide users to leave comments and increase the number of comments.
• 3) Reply to user comments, extract the core ideas of the video, guide more users to participate in the topic discussion, and further increase the number of comments.
• 4) Prepare great comments in advance. After the video is released, ask friends to write in the comment section to guide users to interact more around this topic.

In order to get more exposure, we need to mobilize people around us to help us post more, like and comment. Without fans inside and no brand outside, start from the inside to spread your account. Who doesn’t have a few friends who watch Douyin? While asking them to check the playback rate, you can also ask them to give suggestions for improvements to subsequent shooting.

2. On the importance of BGM

BGM is the soul of Tik Tok.

Choose a good BGM, because it may make a video popular. For example, the widely sung "Desert Camel", "Come Across the Ocean to See You", "Learn to Meow", "Buddha Girl"... We may not remember who shot these videos or what they were about, but we can clearly hum these melodies.

Music has different beats and rhythms, and the human body also has various physiological rhythms such as pulse and breathing. If they are coordinated well, music can regulate the physiological rhythm. Also, because the human body has a clear instinct to follow the rhythm of music, the speed of the music rhythm can also drive the rhythm of body movements. This is a typical case of "saying no but the body is honest", so we can use music to control people's physiology and then affect their emotions, so as to achieve the goal of increasing fans.

There are two ways to use music to guide emotions: one is music that meets expectations, where the music matches the situation and can stimulate people's emotions and cause resonance; the other is reversal charm, where a magical dance is matched with majestic music, or a thrilling piece of music is used to accumulate everyone's curiosity and expectations, but the result is unexpectedly reversed.

3. Copywriting is the finishing touch

Take the Tik Tok celebrities "Duoyu and Maomao Sister" as an example. When Maomao Sister was performing "the difference between city people and country people dancing", she became an Internet celebrity with the phrase "How exciting".

After analyzing all the videos he made, we found that in addition to the adjustment of content, the other biggest difference is the presence or absence of subtitles. Before "Hao Haiyo", none of the videos he shot had subtitles. Subtitles will be added to the videos he shoots later, and they will become a specific style element of the videos.

Although people's attention is mainly focused on the picture, I wonder if you have noticed that when watching TV, even if the male and female protagonists speak in Chinese, you will subconsciously look at the subtitles. Especially for variety shows, an excellent post-production copy can add a lot of points.

By extracting the essence, setting up suspense, previewing highlights, and using true feelings and caustic complaints , users can watch the video while consuming the text, and unknowingly finish watching a video.

4. Release time is important

In the TikTok circle, the most widely circulated golden release time can be summarized in four words: "four o'clock and two days".

The so-called "two days" refers to the two-day weekend.

The so-called "four points" refers to the four time periods from Monday to Friday:

• 1. 7-9 o'clock: At this time, most people have just woken up, so they check Douyin to wake up, or they are bored on the way to work and see what's interesting on Douyin.
• 2. 12-13 o'clock: After a busy morning, whether at work or school, I can finally take a break. While eating, I will quickly check Douyin to see if my favorite boys and girls have updated.
• 3. 16:00-18:00: This time is mainly for office workers. At around 4 or 5 in the afternoon, the work at hand is basically done. They have time to watch Tik Tok, relax, and wait for the end of get off work.
• 4. 21:00-22:00: After finishing get out of class or get off work, you can finally lie down on the bed. What should you do? Let’s go to Tik Tok!

These time periods are only for reference. You need to try uploading videos at different time periods to find the time periods when your fans are most active, and finally fix them to form your unique push habits.

5. Content Optimization

(1) Take advantage of the popularity. For specific holidays and news hotspots, plan content topics in advance that are in line with the personality's characteristics. For example, during the Spring Festival, the specially customized content for Douyin celebrity "Zhu Xiaohan" brought her an increase of 3 million fans. Papi Jiang, Maomao Sister, and Detective Xiaoyu also released content on topics that matched their own styles during the Spring Festival. Gather people and add a human touch with personalized content related to hot topics.

(2) Such contents are more likely to increase followers. After statistically analyzing the fan-increasing effects of 17 categories of celebrities on Douyin, Kas Data found that funny, food, life skills, and music contents have the best fan-increasing effects. Funny and joke contents that are mainly presented in the form of complaints, spoofs, and sitcoms have a natural grassroots nature and can meet the entertainment and relaxation needs of most users. Cute babies, mother and baby, beauty and travel are the four categories that are relatively difficult to grow. The content is relatively vertical and therefore the audience is relatively narrow.

(3) Adjustments were made in five major aspects: BGM selection, on-screen characters, visual images, topic content, and post-production copy. Another essence of human beings is a repeater. You can find Douyin celebrities who are good at these aspects, learn, imitate, and summarize how they increase users' expectations, and then use them.

(4) It is recommended that the video shooting team become in-depth Tik Tok users, spending at least one hour a day on the service to develop a sense of the internet. Gradually, you will be able to understand what users like to watch and what they don’t like to watch.

6. Participate in/initiate a challenge

The Douyin Challenge is a special content of Douyin. It mainly focuses on shooting short videos related to a certain theme to gain exposure and win corresponding prizes. Everyone can participate and everyone can initiate it.

For brands, launching a challenge on Douyin and inviting celebrities to participate in the demonstration is a way to soft-implant brand content with minimal damage to user experience. Through the theme, format, and content of the challenge, the brand's information can be accurately delivered to the audience, the brand's core values ​​can be spread, and resonance and value connection can be formed with the audience.

For individuals, actively participating in relevant challenges is also an effective way to increase exposure. If the challenge covers a large enough number of people, then your chances of getting attention will increase significantly. But not all challenges are worth your participation. The basis for judging whether to participate is whether you can maintain your inherent personality among the vast number of imitators and stand out gorgeously.

7. Continuous maintenance video

We found that some videos did not become popular after they were shot, but after a few days, a week, or even a month, some "old" videos suddenly became popular. This is thanks to Tik Tok’s recommendation algorithm, which will “dig up the past,” that is, re-screen and re-evaluate some previous videos, and then make some high-quality old videos popular.

So if you are optimistic about some of the videos you have shot, even if it doesn’t go viral at first, you should continue to like and comment on it, and forward it through your Moments. It may not be recommended this week, but it may be recommended next week.

8. Cover + Title

If one of your videos arouses the user's interest and he clicks on your homepage, then the title and cover become particularly important at this time.

It is best to use the most exciting scene in the video as the cover, and add the title of the video on the cover. It should be big, bold and eye-catching. Once it is fixed, all subsequent covers will be made in this format. A unified cover format will become your unique tone and memorable point.

How to come up with a title? The title is also important but not as important as the content. Unlike WeChat public accounts, in Douyin, people do not judge whether to click on a video based on the title, but decide whether to continue watching based on the content of the video. The top 3 videos with the most comments from celebrities have one thing in common: the titles all use interrogative sentences to guide the audience to interact and comment.

9. Use Dou+ to boost

Dou+ is a video heating tool. After purchasing and using it, your video will appear on the Douyin homepage recommendation list. Based on Douyin's efficient recommendation algorithm, your video can be recommended to more interested users or potential fans, thereby increasing the video's playback volume and interaction volume.

Dou+'s recommendation function is divided into system intelligent delivery and customized targeted delivery. In addition to normal recommendations, amount, expected playback volume, etc., there are more precise screening ranges such as gender, age range, region (district, county, business district, nearby), etc.

The advertising price of Dou+ is divided into five levels. The expected playback volume corresponding to 100 yuan is 5,000+, 200 yuan corresponds to 10,000+, 500 yuan corresponds to 25,000+, 1,000 yuan corresponds to 50,000+, and 2,000 yuan corresponds to 100,000+. In other words, as long as advertisers invest 2,000 yuan, they can achieve the elusive "10W+".

10. Reasons for not recommending

If you have good content but still have difficulty gaining followers, you may want to check whether your content has the following problems, which may reduce the number of Douyin recommendations for your video:

• (1) The video contains a watermark.
• (2) It contains content that is not suitable for dissemination (social level).
• (3) Contains content that is suspicious of advertising (such as brand logos or store names appearing for a long time).
• (4) If the content and format are boring and monotonous for a long time, and the effect is poor after several recommendations, the account weight will be reduced and it will gradually become a "zombie account."
• (5) The video is blurry and indistinguishable (this is usually a reposted video. When it is uploaded to Douyin, the video quality will be reduced, making it even blurrier).

The above are all the tips on how to increase followers on Douyin .

Behind every fan are the days and nights that new media professionals have endured. Cherish it while it rises.

To increase followers on Douyin quickly, please contact Qinggua Media’s official WeChat account: wycs1009

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Author: Dalson

Source: Dalson