Introduction to Baidu’s information flow advertising promotion billing methods and creative forms!
What is information flow advertising?Information flow advertising is based on Baidu's information flow products and is a native advertisement that is interspersed in the information flow.Where are information flow ads displayed?Currently, Baidu information flow ads can be displayed on three types of platforms:Baidu (APP+WAP), Baidu Tieba (APP+WAP+PC), others (such as Baidu Browser APP). Taking the information flow ads on the homepage of Baidu APP/WAP as an example, the information flow ads are currently displayed on the 7th, 14th, and 21st floors every time they are refreshed. How is information flow charged?Currently, three billing methods are supported: CPT/CPM/CPC. What are the creative forms of information flow?Currently, Baidu information flow advertising supports a variety of creative forms to meet advertisers' diverse marketing demands. Regular styles include: large image link/download, three image link/download, small image link/download, large image video link/download, small image video link; Special styles include: phone calls, photo albums, AR, live broadcasts, panoramas, etc. What are the targeting methods for information flow ads?Currently, Baidu information flow advertising supports a variety of targeting methods to help advertisers accurately locate their target audience. The main targeting methods include: interests, keywords, regions, time periods, network environments, devices, basic population attributes (gender, age, education level), custom populations, etc.Introduction to the process of placing native dynamic product ads on Baidu! Introduction to Baidu search promotion paid advertising! Introduction to Baidu’s information flow advertising promotion billing methods and creative forms! Baidu search promotion information flow bidding advertising display style - large picture style! Baidu promotion information flow advertising display style - single picture style! Baidu promotion information flow advertising display style - three-picture style Baidu promotion information flow advertising display style - Feed Gallery |
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