Kuaishou short video promotion skills and operation ideas

The predecessor of Kuaishou, called "GIF Kuaishou", was launched in March 2011. It was originally a mobile application for creating and sharing GIF images.

Kuaishou cleared a number of illegal accounts, rectified the entire network, and added some "positive energy" content guidance. We call it the 2.0 era of Kuaishou. Life should have been peaceful, but unexpectedly, TikTok suddenly appeared. The attack caught Kuaishou off guard.

There is a saying in the Bible's New Testament, "Matthew Effect": "For whoever has, to him more shall be given, and he shall have an abundance; but whoever does not have, even what he has shall be taken away from him." Douyin is a kind of Matthew effect, which is somewhat similar to Weibo.

If you are an Internet celebrity or a big V, you can get more exposure and traffic support. The strong will always be strong.

If Kuaishou walks on two legs: attention and recommendation, then Douyin only has one leg - recommendation. Toutiao only values ​​traffic when it comes to success, while Kuaishou pursues user fairness.

On the tab page, every time you pull down to refresh, Kuaishou will dynamically update the recommended videos.

Tik Tok puts the most popular videos at the front of the list, with #topic (i.e. Kuaishou’s tag).

The Follow page shows the friends you follow, and the system will push to you whatever content your followers post by default.

It is displayed in a waterfall flow format and does not force content on you.

You can choose to look at it selectively. I think this design is more restrained. The second is that after you click in and finish viewing a piece of content, you will return to the discovery page when you swipe left to exit. You can continue viewing or exit, so that the user has time to think and buffer the transition.

With Tik Tok, you never know what will happen next second

Secondly, I found that Douyin content is more inclined towards fashion entertainment and news hot spots

Kuaishou, on the other hand, tends to be more rural and focused on various aspects of life.

But it is extremely deserted on Kuaishou. As for the popular topics on Kuaishou, Douyin has no influence at all.

Some popular BGMs were made popular by Douyin, while Kuaishou did not produce any popular elements except for the rap "laoti 666". .

Or if the products you sell are relatively high-end, then Douyin is more suitable.

If you are an ordinary user, you don’t have the resources to promote

For individual entrepreneurs who use IP to promote products with high cost-performance, it is easier to succeed on Kuaishou.

Finally, let’s focus on the technical level, how to go from 0 to 1, and from 1 to 100 in the Kuaishou 2.0 era:

1 character.

It is not recommended to use phrases without specific directions such as "everything goes with the wind", "thank you for being there", "the past is like the wind"

A consciousness-style name that cannot generate cognitive memory and is not easy to spread.

2 Algorithm Model

Kuaishou and Douyin both have strong algorithms, and their common features are as follows:

Likes, comments, completion rate, forwarding, stay time, activity, number of fans, etc.

These indicators must be done well. When the popularity of the video reaches a certain threshold, the platform will reduce its exposure and limit the traffic. The remaining traffic will be distributed to other creators so that everyone can get a piece of the pie.

3. Raise an account

The old account can be used if it has not violated the rules, or after registering a new account

Then, just like a normal user, set your name, profile picture, and bind your WeChat and QQ accounts.

Turn on the watermark display (it is off by default, which is a bit confusing...), real-name authentication, etc.

Please note that your signature should not include any marketing information. Don't do any actions to increase followers or buy fans, remember!!!

4 Basic fans

The number of fans is mentioned in the algorithm model. Many people say that the number of fans is not important, but it is actually important.

I just said that the system recommends to the discovery page, and the number of fans is basically a few thousand, and there are not many people with a few hundred fans who are pushed here. In this way, every time you publish new content, a group of people will see and participate immediately.

5. Content Output

You can learn about shooting techniques on your own.

Watch more videos that others can recommend, and learn how to shoot better.

Everyone has different skills, so I won’t go into details. Let me talk about a few details that you should pay attention to.

5.1 Thumbnails

Many friends who used to play Douyin think that the thumbnails of Kuaishou videos are messy, and the large blocks of text and color affect the appearance.

The second is that the thumbnail should be the most eye-catching frame in the video.

5.2 Comment Interaction

It seems that the UP hosts of Kuaishou do not like to interact with fans in the comment section, while many TikTok hosts will take the initiative to maintain stickiness.

5.3 Talk about

Kuaishou users don’t like to play around with comments, they just focus on posting videos.

But I am very optimistic about talking about this feature.

When you don’t have much content to post, you can post updates in your chat to interact with your fans and build stickiness.

5.4 Fans Headlines

Don’t buy headlines immediately after releasing new content, as this will disrupt the recommendation rhythm of the machine algorithm.

The correct way to use Fans Headlines is to

5.5 Free Flow

Tagging: When posting a new video

Selecting recommended tags with high relevance based on the content can bring more exposure.

The above are some key points to pay attention to when doing content output.

As long as you follow the principle of simple belief and do it, repeat, repeat, repeat again, manage with heart, and accumulate slowly

I believe that we can go from 0 to 1, and from 1 to 100.

For Kuaishou promotion , please contact Qinggua Media official