WeChat Index is here, how to use it well is limited only by your imagination
|
Recently, WeChat launched the " WeChat Index ", a product that attempts to help you reflect the popularity of a certain keyword . Simply put, your circle of friends will often be dominated by a certain person, an event or a certain thing, and the WeChat Index helps you quantify how popular those people, things and objects that dominate your mobile phone screen are. Why is the value of WeChat Index unique? For a long time, keyword index queries in search engine platforms and hot word lists on mainstream social platforms have been essential references for corporate managers, brand communicators, media, public relations personnel, industry researchers and other groups to grasp trends and understand hot topics such as social public opinion orientation because of their clear quantitative standards. The launch of the WeChat Index can provide these user groups with an additional dimension of choice. According to official introduction, the WeChat Index quantifies the popularity of keywords by, on the one hand, using data mining technology to extract hot keywords from a large number of popular WeChat public accounts ; on the other hand, without infringing on user privacy, it collects and analyzes extensive search behaviors in the WeChat ecosystem , and ultimately extracts the popular vocabulary information that users are most concerned about. The differentiated feature of the WeChat Index compared to other similar products lies in the angle from which its data is presented. It represents the degree of attention or preference for hot topics among the 800 million mobile Internet users covered by the WeChat ecosystem. In addition, objectively speaking, as a social product and content aggregation platform with extremely high user stickiness, WeChat meets the urgent demands of most users who want to efficiently obtain information and knowledge in fragmented time, which makes many of the content presented by WeChat themselves timely. Therefore, the WeChat Index has even more unique value when compared with other similar products. Guide to using WeChat Index: How to use it well is limited only by your imagination. There are currently two ways to view keyword index information. First, users can find the service by entering "WeChat Index" in the search bar within WeChat, and then enter the keywords they want to search for in the main search interface to obtain relevant index results. Secondly, users can directly enter "WeChat Index + keyword (such as 'King Kong Skull Island')" in the search bar, and then directly obtain the index results of the word. The most direct commercial application value of the keyword popularity presented in the WeChat Index is to help commercial organizations such as enterprises, media and public relations companies improve their ability to carry out precise communication or optimize business management decisions. For example, the WeChat Index can help public relations and media determine the direction of topic selection. When a hot topic breaks out, they can focus on that direction and make a fuss about it, thereby attracting the audience's attention and discussion. From the recent "3.15" International Consumer Rights Day to the red iPhone 7, a company's business can be combined with different hot topics to spread a positive corporate image. Some hot keywords in trendy technologies, interests and hobbies are also quantified through the WeChat Index for reference by companies, thereby optimizing their business structure. For example, toy manufacturers have developed smart toys that can interact with humans and machines based on the continued popularity of " artificial intelligence ", which is a typical application case. In addition, the WeChat Index can also help users track the communication effects of specific products . For example, after a product is widely promoted on WeChat Moments and WeChat public accounts and is included in the WeChat Index, we can continue to track the popularity of the product index and evaluate the promotion effect. For any keyword that has been included, you can gain insight into its popularity trend in the WeChat ecosystem from the 7-day, 30-day and 90-day time spans provided by the WeChat Index. Whether you want to conduct a market survey or complete an academic paper, the hot topics objectively reflected by the WeChat Index can provide help. Using the WeChat Index to query the popularity of keywords is also a way to increase the density of knowledge in the process of observing, analyzing and summarizing society, the market, or certain scientific laws. It should be said that the application of WeChat Index is only limited by your imagination. After the debut of WeChat Index, we look forward to digging out more value from WeChat’s treasure trove of data . It should be noted that WeChat Index is the first big data analysis product provided by the WeChat platform to its huge user base based on its own open capabilities. It can be said that behind WeChat is a huge treasure trove of data, and the value of this treasure trove has begun to be reflected. Moreover, WeChat officials revealed their next plan: the product form will continue to be optimized to provide richer product experience and more accurate data analysis. In the future, WeChat will rely on the open capabilities of WeChat big data to help partners better understand WeChat users, and while providing high-quality product experience, it will also be able to provide more professional data analysis tools . Mobile application product promotion service: APP promotion service Qinggua Media advertising The author of this is compiled and published by (Qinggua Media). Please indicate the author information and source when reprinting! Site Map |
<<: How much does it cost to join an automatic printing mini program in Anqing?
>>: How much does it cost to develop a watch mini program on the market in Hexian County?
![Uncovering the magic number behind user growth [5]](/upload/images/67cc3598511d3.webp)
Recommend
How to make your fans happy to accept your advertisement
I believe many of you have had this experience: y...
Logical structure thinking training camp course
Improve the clarity of thinking and problem-solvi...
How much is the monthly subsidy for veterans in 2022? Will subsidies for rural veterans increase after the Two Sessions? Attached with the latest standards
Every year, a group of soldiers choose to retire,...
Basic skills of content operation: How to write product soft articles in different ways?
For content platforms that operate products , rec...
How to increase followers quickly on Tik Tok? 7 tips to increase followers on Douyin
The popular short video Douyin has made a lot of ...
Monthly sales of tens of millions Douyin live broadcast account full set of teaching, natural flow + Qianchuan flow + short video traffic, three-frequency resonance to explode the live broadcast room traffic
Monthly sales of tens of millions of Douyin live ...
Xigua Video product analysis report!
As a product of Toutiao, Xigua Video has been aro...
How about Wen Biquan: What are the techniques to solve the problem of website inclusion?
As an SEO optimizer, we are really worried when o...
How can gaming products increase their first batch of seed customers?
When operating seed users , the operation will ha...
Xiao Weiqing: English Original Reading Basic Class | Shanghai International Studies University professor leads the reading of The Chronicles of Narnia
Xiao Weiqing: English Original Reading Basic Clas...
How to establish a user system with sustainable growth?
The user system did not come into being after the...
Construction and operation of private domain traffic!
When some brands engage in " private domain ...
How much does it cost to make the Aral Logistics Mini Program? What is the quotation for the development of the Aral Logistics Mini Program?
How much does it cost to make the Aral Logistics ...
With today’s headlines advertising, how to plan creative advertising for the wedding industry?
The threshold for entering the current marriage a...
Xiao Hu's Jianshu practical SEO drainage course, from 0 to 1, from nothing to something, to help you quickly master Jianshu drainage [12 lessons]
Baidu Netdisk download location: c12-59-Xiao Hu J...