Advertising: 8 creative writing tips to increase your click-through rate!

We all know that the role of creativity is to attract users and generate clicks. Good creativity is the first step to attract traffic. Only by catching the visitor's attention can subsequent consultation conversions be generated.

1. Creative Writing Standards

Creative writing is not about following the rules and copying each other. An excellent idea should meet the following three standards:

1. Click Desire

Making users want to click is the primary criterion for bidding creativity.

2. Attract a crowd

Any marketing that does not have the purpose of conversion is rogue. The ultimate goal of bidding promotion is conversion. Only by attracting clicks from people with high intentions can conversion be achieved.

3. Page hosting

When writing creative ideas, if you just write them for the sake of writing them without considering the load of the page, the page bounce rate will increase greatly.

At this point, you must be wondering how to write high-quality and attractive bidding ideas? We have summarized eight creative writing tips for you, please keep them.

2. Creative Writing Skills

1. Behavior-guided

One technique of using human nature or demand solutions to guide users to click is to give users a behavioral instruction and guide them to execute it.

Take the investment and franchising industry as an example: full support, free franchising policy; how much does XX cost? Contact customer service for the lowest price

2. “How” questions

A method of describing user pain points or needs in the form of "how". Generally, in order to attract users to click, questions are asked in titles and answers are described. Suitable for question keywords.

For example: 5 tips for removing freckles, the second one is more effective!

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3. Three-party testimony

Use third-party agencies or organizations with a certain degree of influence to write creative content, enhance user trust, and thus generate clicks. This is suitable for brand keywords such as agencies and manufacturers.

For example: CCTV listed brands, national diving team designated products

4. Huge Commitment

Use promises to gain visitors' trust and attract clicks. Suitable for comparison keywords.

For example: free lifelong training, 10-year after-sales warranty, 7*24-hour service

5. Highlight the key points

If your product has a core competitive advantage, we can highlight it. Applicable to common terms for products such as XX automobile, XX training, etc.

For example: Cut 300 sheets of high-strength steel in 5 minutes with an error of less than 15 microns

6. Transaction Attraction

By taking advantage of the herd mentality and using high sales volume to make users aware that the product is popular, they will be attracted to clicks. Suitable for long-tail product keywords with high search intent.

For example: In the top ten restaurants, 6 out of every ten opened

7. Digital List

Use numbers to increase users' awareness of the product and attract clicks. Suitable for price words to highlight cost-effectiveness or preferential promotions.

For example: Zhao Yang's bidding training costs, 50 course iterations, 365 core knowledge points, and 1,234 trainees' lifelong training

8. User-guided

A technique that uses crowd tags to guide clicks from the audience. Applicable to common words.

For example: Only bosses with an annual income of 50 million are eligible

Essential courses for experienced bidders to break through bottlenecks

The above are eight tips for creative writing. So how should we apply these tips? Let’s take the “haircut training” project as an example. The creative template is as follows:

In fact, to write creative ideas, you just need to clearly understand user needs and creative writing skills and follow this logic.

So if I say: I can write down an idea, how do I judge whether it is a good idea?

Related reading:

1. Advertising creativity is highly homogenized. How can we break the deadlock?

2.6 Creative writing skills for advertising in major industries!

3. 3 tips for high-conversion promotion creativity!

4. How to write promotional ideas, write like this!

5. How to write an excellent marketing creative plan?

6. Photography, beauty, which advertising materials have timeless creativity?

Author: Pei Xi

Source: Houchang College