What are the monetization methods for short video live streaming? Is it still effective now?

Everyone is eager to start a short video business and sell goods through short video live streaming. I really want to discourage most of them here! Do you know short videos? Are you clear about live streaming sales? Do you know whether the water here reaches your calves or your neck? Do you know the monetization methods of short video live streaming? Is it effective if used now?

Now that we’re here, let’s talk about something that we’re not allowed to talk about today: the five current ways to monetize live streaming.

1. Play PK in the live broadcast room and ask fans for gifts.

This is taking advantage of the fans' love for the anchor, and relying on some inflammatory words from the anchor to stimulate fans to give crazy rewards. In the past, those big anchors made a lot of money by using this method.

But it’s getting harder and harder to ask for gifts from older brothers and sisters!

In fact, many of the PK score records of tens of millions or even hundreds of millions of points that some anchors have now achieved are not achieved by fans, but mostly by relying on some colleagues. If you give me 7 million today, I will give you back tomorrow. This method is used to drive the popularity of the live broadcast room.

The anchors gained popularity and did not suffer much financial loss. Those who got ripped off were their pure fans. Of course, probably because they have been ripped off so many times, they have gotten used to it. Don’t they say bald men are smart?

2. Sell products, organize activities, and hold lucky draws every day.

Lottery! The majority of the onlookers prefer raffles! I just don’t know whether it’s a real draw or not. If you don’t win, just say you’re unlucky. Anyway, you can’t verify it!

However, the Internet has led to an information overload, and the information gap is getting smaller and smaller. As long as one person comes to his senses, a group of people will know the truth, so this trick is not very effective now.

3. E-commerce companies connect via live broadcast and act like bargaining.

Speaking of this, really, can we write a new script? We have been using the same routines for half a year! If this method is used nowadays, it can really make the audience feel embarrassed and leave the live broadcast room!

4. Sell courses through live streaming.

Those who sell courses on Kuaishou are not all unreliable, but there are indeed some that are useful, but they are few!

Most of them are just following the trend to launch courses, trying to make some money. The courses they launch are either just parroting what others say or concepts that cannot be implemented. They are almost making all the money from them.

5. Engage in capital operations through personal IP.

Round a, round b, round c, round c, after this round, I don’t know whether the investor made money or not, but he made money anyway!

Anyway, these methods make money quickly and easily, but they also often lead to death faster. I advise everyone to be careful!