In-depth analysis: The top 500 mobile apps list in May 2016!

Analysys believes that in the technology-driven news and information service market, exclusive, professional and in-depth content is another important demand under the "thousands of faces for thousands of people". Especially in the case of many content participants and multi-angle analysis and reporting, the mouthpiece position of national applications is even more important.

| Sports and Health |

In May, the number of sports and health apps that made the TOP500 list reached 11, an increase of 5 compared to April.

The monthly active users of the apps on the list also increased significantly in May. Among them, the top-ranked Yuedongquan Running had 9.3979 million monthly active users in May, an increase of 69.14% compared with April, and rose to 152nd in the APP rankings;

Gudong's monthly active users in May increased by 71.73% compared to April, reaching 7.6985 million, ranking 183rd in the TOP500;

Similar to Gudong, Ledongli, a health application that also records users' exercise behavior, had 7.0906 million monthly active users in May, a month-on-month increase of 56.48%.

The number of sports and health apps entering the TOP500 list has increased rapidly. On the one hand, this is because the Internet sports industry has become a new outlet under the dual stimulation of national policies and capital markets. A number of sports and health-related apps have begun to emerge in the industry. These apps have begun to increase their market exposure through financing support and have attracted many users.

On the other hand, with the improvement of people's living standards, the general public's demand for sports and fitness has increased significantly, so apps connected to smart wearable devices and sports and fitness O2O platform apps have been sought after by a large number of users, which has also led to a large increase in the number of monthly active users of such applications in a short period of time.

Currently, the top-ranked sports and health apps are mainly sports data recording and sports fitness O2O platform apps. Most of these two categories of sports and fitness apps involve the field of sports social networking . For example, running enthusiasts can exchange running experiences with other users in the community, or organize running activities and make friends with common interests and hobbies, making the app less monotonous and increasing the frequency and duration of user use.

| Live Video |

In May 2016, domestic e-commerce and social giants Taobao and Weibo launched live streaming services, driving the continued popularity of the live streaming market.

Video live streaming apps also continued to grow in popularity, increasing from 4 in April to 8 in the TOP500 list. Among them, 5 apps achieved a month-on-month growth rate of more than 50%. Huajiao performed the best, with a month-on-month growth rate of 191%.

At the beginning of 2016, the hot live broadcasting with its unique style and the entry of capital and Internet giants made live broadcasting successfully become the cusp of mobile Internet at lightning speed.

The frequent occurrence of vulgar content in live broadcasts has led to high pressure from policy supervision. Online live broadcasts have been subject to industry constraints such as real-name registration for anchors and storage for reference.

Aanalysys believes that with the launch of live streaming functions on mature applications, live streaming has entered a white-hot development stage of competition for user traffic and is showing a trend of horizontal integration and verticalization.

Old live streaming platforms represented by YY have begun to develop "pan-entertainment" and the forms of live streaming content are becoming more diversified;

Jumei represents the industrial application of live streaming and has entered the vertical e-commerce industry.

Although the current industry vertical live broadcast exploration has just started, the segmentation and direction of development mark the beginning of the rational development of the live broadcast market.