APP promotion: digging into those niche promotion channels (there is always one that suits you)

There are many articles about App promotion channels. Some conventional channel forms, free and paid ones are basically summarized comprehensively, so I will write an article about niche channels. These channels may sometimes seem a bit niche, but their existence is reasonable. I hope that friends in need can dare to try them.

1. FM radio

I talked to a radio channel some time ago and found that this channel is more suitable for O2O CP. Our boss was once invited to participate in a traffic advertising radio program. The effect of the program was unexpectedly good. Our APP downloads and PC traffic increased significantly. According to incomplete statistics, there are now 5 million private cars in Beijing, and the users belong to a relatively middle- to high-end user group with relatively high spending power. In the early days of Didi, it spent tens of thousands of yuan on radio advertising. There were about 100,000 taxi drivers in Beijing, and the number of Didi downloads and usage increased significantly during that period. Therefore, this channel is definitely worth a try for the O2O industry.

2. Content Marketing

Content marketing is a subject that is worthy of study in terms of both width and breadth, and here we will only focus on a few channels. First of all, the content on several well-known foreign social media platforms and foreign FACEBOOK, TWITTER, and YouTube is definitely worth copying in China. Several well-known celebrities on Weibo directly copy foreign content. Conversely, good content (soft articles, event planning, micro-films, self-made dramas) are very easy to hype. Micro-movies were once considered by social products to be the most cost-effective channel for communication. The most classic example is the micro-movie "What is Love?" which gained millions of users in just a few months.

3. Internet cafe channel

The Internet cafe industry is definitely the fastest-growing service industry in the entire Internet industry. Although it has now become a sunset industry, its scale is still quite huge. The table sign and eject position of the Internet cafe are still very good display positions. According to the analysis of the crowd, social, entertainment and game apps are still relatively popular.

4. Big Data

( Operators ) In addition to the three giants, there are many big data operators. For example, some time ago we talked about a university network operator. It has the network layout of all universities in the country. The scale is quite large. Whether it is content access or special activities, it is a huge channel. In addition, there are many companies that do big data, and they are basically the same, making money in two ways: 2B2C.

5. Government Projects

Needless to say, the scale of this is largely a matter of luck. Many departments have external cooperation projects. If someone specializes in the government, it will definitely save a lot of trouble, but the fees will also be relatively high. When cooperating with government projects, on the one hand, you need to think of very clever points of integration, and on the other hand, you also need to avoid charging any fees and simply push your APP. The educational software "Education Technology Service Platform" that has been dominating the Appstore free rankings for some time is a social APP promoted by Datang Telecom and the Ministry of Education.

6. Regional channels

Channel prices in first-tier cities and some second-tier cities are transparent and competition is fierce, but most cities have a lot of traditional channels and local online resources. Many channels have been operating for decades, and prices are floating. They rely purely on personal connections and relationships, so they are easier to tap. Regional channels are still relatively easy to operate.

In addition, there are many other channels. The most important thing about App promotion is to first understand your product, including product positioning (social, entertainment, games, services, tools, platforms, etc.) and applicable groups. There are only users who cannot be found, but there are no channels that cannot be found. Dare to try and make mistakes. When you find rare channels, try to adopt an exclusive strategy to quickly expand the user market scale of the product. I hope you can find the channel that suits you best.