Inventory of 2021 brand Christmas advertisements!

It’s December in the blink of an eye, and it’s only a dozen days away from Christmas, and 2021 is about to pass. In this cold winter, many shopping malls have put on cute Christmas decorations, creating a strong Christmas atmosphere.

Major brands have started warming up for Christmas as early as November and have released this year's Christmas commercials one after another. Today, let’s appreciate with A Guang how brands play with Christmas marketing!

It is said that every Christmas starts with the Christmas advertisement of British department store John Lewis. This year, John Lewis also released the "Unexpected Guest" commercial two weeks in advance.

Compared with previous heartwarming and touching shorts, this year's short film seems a little bland. It simply tells the story of an Earth boy and an alien girl spending Christmas together.

The boy Nathan found an alien girl Skye who had accidentally fallen in the forest. This Christmas, he and Skye shared delicious food, watched movies and played together, and they became good friends. Unfortunately, the good times did not last long. As the spaceship was slowly repaired, they had to separate. Finally, the two exchanged gifts and said goodbye.

The last line of the short film, "For A Christmas As Magical As Your First", also conveys the brand's hope that after experiencing the epidemic, everyone will be able to look at this holiday in a new light, as if it were the first Christmas in their life.

Apple's Christmas short film this year, "Saving Simon," tells a heartwarming story between a little girl and the snowman Simon. At the beginning of the short film, the little girl saw the boy outside the window destroying the snowman, so she quickly ran down to rescue the snowman and put it in the refrigerator for safekeeping. During this year, the little girl carefully observed and cared for the snowman every day, taking it with her wherever she went. Although the snowman encountered some minor accidents such as "accidentally being knocked crooked" and "power outage", it was still preserved relatively intact.

Finally, the day it snowed, and the little girl excitedly put the snowman on the side of the road. However, as soon as she put it down, it was crushed by a bicycle, which made the girl depressed. Fortunately, the little girl's family helped her rebuild the snowman, and Simon the Snowman came back again. The last line of the short film, "To those for whom we have waited a whole year", naturally highlights the main theme of "waiting to reunite with friends".

The short film was shot by Oscar-nominated director Jason Reitman and his father Ivan Reitman. The entire film did not directly implant the mobile phone product or describe the functions of the mobile phone. Instead, through the small reminder at the beginning that "the short film was shot by iPhone13 Pro", the texture of the video blockbuster movie and the display of multiple lens images naturally showed the powerful shooting capabilities of the iPhone13 Pro mobile phone macro and movie mode.

In fairy tales, Santa Claus delivers gifts to children through the chimney. But if your house doesn’t have a chimney, how can you receive gifts from Santa Claus? This Christmas, Coca-Cola told us the story of a little boy "building a chimney".

The little boy and his mother moved into a new home, into an unfamiliar apartment, where they met a lonely and wary old man, and discovered that his new home had no chimney. So the boy had an idea and built a chimney with a cardboard box. After the neighbors in the same building discovered what the little boy did, they also provided film and cardboard boxes to join the chimney-building army. With the help of everyone's concerted efforts, they finally built a cardboard chimney that surrounded the entire apartment building.

I thought the next story was just Santa Claus giving a gift to the little boy, but I didn't expect that another gift (invitation) was also delivered to the home of the lonely old man. It turned out that everyone wanted to invite the old man to celebrate Christmas together. The last scene of the short film, where everyone gathers together and shares delicious food, also conveys Coca-Cola's brand concept that it hopes everyone will share the joy of the holidays and feel the magic of connections between people.

Since the outbreak of the epidemic, home isolation and less time together have become the norm in people's lives, and everyone longs to be reunited with their families. On Christmas Eve, Deutsche Telekom filmed a short film titled "The Biggest Gift", which tells a heartwarming story of grandparents and grandchildren giving each other gifts and reuniting at Christmas.

In the short film, the grandson made a seemingly "willful" request to his grandfather, hoping that his grandfather could bring a gift that was big enough, accurate to 54 centimeters. The grandfather patiently agreed to his grandson's request, and on Christmas Day, he came to his grandson with a huge gift. I thought the grandson would open the gift with great anticipation, but unexpectedly he stepped on the gift and gave his grandfather a big hug.

It turned out that the grandson had measured his height and calculated his size in order to give his grandfather a hug of the same height to express his deep longing for him. Through this short film, Deutsche Telekom intends to tell everyone: Online contact is good, but the power of offline reunions and hugs is even stronger. The best gift for family is reunion.

Most Christmas commercials use the image of Santa Claus. This year, the British supermarket chain Morrisons’ Christmas advertisement chose the new image of the “Christmas Farmer”.

In this short film, the British supermarket chain Morrisons transforms into a "Christmas farmer". The harvester is the Christmas farmer's sleigh; the truck is the farmer's reindeer; the studio is the farmer's gift room; and the staff are the farmer's magic assistants. Through this magical experience, the little boy and the little girl witnessed the magical process of planting, processing and birth of various delicacies. When I got home and saw the table full of delicious food, I became more convinced that there is a Christmas farmer in the world.

The short film uses the children's perspective to show the audience Morrisons' well-organized, efficient and fast operating system and large and tidy production workshop. This also tells consumers that Morrisons has prepared a variety of delicious food and items, and everyone is welcome to choose and enjoy them during Christmas.

Unlike other commercials of Austrian Commercial Bank that focus on themes such as reunion and reunion, this year's Christmas commercial mainly focuses on the themes of climate change and green environmental protection.

In this stop-motion animation short film, when a young man "does not turn off the water in time after washing", "does not sort the garbage", "uses plastic bags", etc., there is always a little girl shaking her doll bell to remind him to correct such environmentally unfriendly behaviors in life. And when the scene where the man kisses the little girl's forehead switches to the scene where the man kisses his wife's pregnant belly, this unexpected reversal makes people realize that the little girl is actually his unborn daughter.

Through this short film, Commercial Bank Austria hopes that everyone will begin to pay attention to climate change and focus on green, environmental protection and sustainable development in their daily lives. This is not only for the sake of the earth's resources and environment, but also for the future of our next generation.

If everyone gave a little love, what changes would happen in the world? This Christmas, the British children's charity GOSH CHARITY released a heartwarming short film to raise funds for a public welfare project to treat seriously ill children.

The short film is in the form of animation and is full of childlike style. It tells the story of a little boy in a hospital ward who, with the help of Christmas stockings floating from all directions, climbs higher and higher, walks farther and farther, and finally walks back home from the ward to reunite with his family.

GOSH CHARITY uses Christmas stockings as a metaphor for love, conveying the idea that if everyone gives a little love, children in need will have the opportunity to be reunited safely with their families, and calls on everyone to lend a helping hand to these seriously ill children. The dreamy and beautiful ending of the short film also contains good wishes for these children.

This year, Aldi’s Christmas commercial abandoned Kevin the Carrot, the protagonist who had dominated the screen for five years, and made Mr. Banana, whose character prototype was based on Dickens’ novel “A Christmas Carol”, the protagonist of the commercial.

Like the character in the novel, Mr. Banana is a cold, irritable man who casually damages snowmen on the roadside with his cane, without caring about other people's moods. One night, Carrot Kevin suddenly appeared in front of Mr. Banana and decided to influence him and take him to experience the wonderful and happy moment of Christmas together.

On the way, Carrot Marcus Radishford was helping the children, and Kevin used magic to help Cookie fix his bones. Seeing the smiles on their faces and their selfless acts of helping others, Mr. Banana began to reflect on his past behavior. Finally, he turned over a new leaf and decided to become a kind and sincere vegetable and fruit again.

The carrot helping the children in the short film alludes to the real-world British football player Marcus Rashford helping poor children get lunch. It also conveys the message that Aldi will cooperate with the Internet company Neighborly to donate 1.8 million meals this Christmas.

Perhaps everyone has fantasized about having a close friend when they were young. This year's McDonald's Christmas short film "Imaginary Iggy" tells the story of a little girl Matilda and her imaginary doll friend Iggy.

When they were little, Iggy played with Matilda and encouraged her to perform bravely. She was truly her best partner. But as Matilda grew up and made friends in the real world, she hid Iggy.

It wasn't until many years later when Matilda and her friends were having dinner at McDonald's and saw a little boy communicating with his imaginary friend that she realized she hadn't said hello to Iggy for a long time. Finally, Matilda returns home, opens her closet and reunites with Iggy, waiting for the holiday with him under the starry sky.

The short film as a whole has a healing feeling, as if taking us back to our childhood, which was full of childlike innocence and imagination. While McDonald's conveys the concept of always respecting and protecting everyone's childlike innocence, it also reminds us to remember to regain the festive ritual of Christmas.

This Christmas month, Taobao released a special short film "Flying over the Aurora Village" to build momentum for Double 12 in advance.

The short film tells the story of a Finnish Santa Claus who received a wish note from a Chinese child who wanted to see the Northern Lights. In order to fulfill the child's wish, he traveled thousands of miles from Finland, across mountains and seas to China. As a result, during the journey, he experienced some magical stories such as his elk being taken away by the traffic police and being asked to be quarantined on the spot for 21 days.

I originally thought the short film had a magical style, but the last scene turned to the old man taking out the aurora generator he bought on Taobao and showing the children the aurora. This heartwarming and interesting reversal brought the short film back to reality in an instant, making everyone realize: it turns out that these were all white lies told by the grandfather, just a story he made up for the children.

The short film's magical yet down-to-earth story allows the audience to feel the simple and beautiful relationships between people. The final theme, "Special Thoughts, for the Special You", is also the brand telling the audience: Taobao has many special and meaningful gifts that can meet your various gift-giving needs.

After watching the Christmas commercials of the above 10 brands, do you have a favorite?

Christmas is the grandest festival in the West, and every year brands will do their best to stand out in their Christmas commercials. Whether it is due to the impact of the epidemic and focusing on the hot topics of "reunion" and "reunion", or taking a different approach and paying attention to the issue of "environmental protection", as long as the advertisement is warm, emotional and creative, it will be remembered, recognized and liked by everyone.

A Guang also hopes that the brand can come up with more creative advertisements in the future and use more novel ways to bring us a wonderful experience. What new surprises will there be in next year’s Christmas ads? Let’s look forward to it together~

Author: Creative Advertising

Source: Creative Advertising