35 Douyin operation tools to attract fans and monetize!

Focusing on different stages, we will introduce the available operational tools to everyone so that you can gain fame and fortune through Douyin as soon as possible.

1. Account Registration

For a newly registered Douyin account, you first need to beautify the operation location of the account homepage, including the account avatar, account name, personal signature, and homepage background image. In addition, if it is a company’s Douyin account, remember to get Blue V certification, so that you can have the video pinning function and external link function.

Because the account name and account signature are pure text, it is sufficient to fully display the account location and contact information.

Personal account avatars and homepage background images need to be fully designed.

Tool 1: Photoshop

Introduction : A leader in the design industry, professional design software that allows free design.

How to obtain : Search and download from Baidu.

Tool 2: Adobe Illustrator

Introduction : A very good vector graphics processing tool, mainly used in printing and publishing, poster and book typesetting, professional illustrations, multimedia image processing and Internet page production.

How to obtain : Search and download from Baidu.

Tool 3: Maker Post

Introduction: Chuangketie is a multi-platform (Web, Mobile, Mac, Windows) minimalist graphic editing and graphic design tool that provides picture materials and design templates. Through simple drag and drop operations, you can design posters, PPTs, business cards, invitations and other designs. It is a super easy-to-use design tool. You can directly apply the template and modify the text.

Website: https://www.chuangkit.com

2. Daily Operations

In daily operations, it mainly includes four parts: video topic selection, video production, data-brushing black technology and data tracking.

1. Video topic selection

How to select daily topics mainly includes three parts. The first is to combine with current hot topics, the second is regular content, and the third is to follow up on Douyin's hot topics in a timely manner to gain traffic.

1) Regarding current hot topics:

Tool 4: Baidu Search Rankings

Introduction: Baidu Search Ranking uses the search behavior of hundreds of millions of netizens as data foundation to establish authoritative keyword rankings and classified hotspot portals.

Website: http://top.baidu.com/

Tool 5: Baidu Index

Introduction: A data sharing platform based on Baidu's massive Internet user behavior data. Here, you can study keyword search trends, gain insight into netizens' interests and needs, monitor public opinion trends, and identify audience characteristics.

Website: index.baidu.com/

Tool 6: Weibo Hot Search

Introduction: The latest user hot spots list on Weibo

Website: https://s.weibo.com/top/summary?cate=realtimehot

Tool 7: New Media Manager - Hotspot Center

Introduction: A fully functional new media operation tool, the hot spot center of which synchronizes the hot spot updates of Sogou WeChat, Zhihu Selection, Douban Selection, Weibo Hot Search, Baidu Hot Spot, Toutiao Index and other sections.

Website: https://article.xmt.cn/#/wechat

2) For regular content:

Regular content mainly refers to content that people are generally interested in in a certain field, such as new media operations. People pay attention to Weibo operations, WeChat operations, and the Douyin operations that are now becoming increasingly popular.

Tool 8: Baidu Keyword Planner

Introduction: Currently the best keyword analysis tool with the most accurate data.

Website: www2.baidu.com

Tool 9: Aizhan SEO Toolkit

Introduction: The main available function of Aizhan SEO Toolkit is real-time query of SEO keywords and user demand maps.

Download address : https://gongju.aizhan.com/

3) Follow up on the popular videos on Douyin to attract traffic:

From the early popular accounts such as Enchanting Flower Playing Saxophone, Cat Dancing Seaweed Dance, Peppa Pig Social Man to the recent Little Yellow Duck, each popular account has made a group of accounts popular. Because the number of views, likes and comments of the current popular people will be increased to varying degrees, so for new accounts, it is a good way to lay the foundation for basic data by taking advantage of the traffic.

Tool 10: Quick Shake

Introduction: Kuaidou is a plug-in for watching Tik Tok videos that runs on Google Chrome. It allows you to watch Tik Tok short videos on your computer and supports the download function, allowing you to download your favorite videos with one click, which is convenient and practical.

Official website: https://kuaiyinshi.com

Tool 11: TooBigData

Introduction: Tik Tok KOL rankings in various vertical categories, as well as rankings of popular Tik Tok videos, Tik Tok ads, Tik Tok music, Tik Tok challenges, etc.

Official website: https://kolranking.com

2. Video Production

Video production mainly includes the following: 1. Record the video and then upload it to TikTok 2. Generate a video on TikTok from a collection of pictures.

1) For the first type: after recording the video and uploading it to Tik Tok, we divide it into the following tools according to the needs of subsequent editing and special effects:

Video editing tools for PC:

Tool 12: Quick Edit

Introduction: Quick Clip Software is the first software in China that supports online video editing. It has powerful functions such as video recording, video synthesis, video capture, etc. It supports adding video subtitles, music, special effects, stickers, etc. It has no forced opening and ending credits and is free and ad-free. The whole tool is very easy to use.

Supported devices: windows, ios, android

Official website: http://kuai.360.cn/home.html

Tool 13: Camtasia

Introduction: Camtasia, a free high-definition screen recording and video editing software. It supports multiple formats, full-screen unlimited recording, simple operation and full compatibility. Because it is foreign software, remember to find the cracked version when downloading, otherwise the export function will be restricted.

Supported devices: Windows, Mac

Official website: https://www.techsmith.com

Tool 14: Adobe Premiere (PR for short)

Introduction: An essential video editing tool for video editing enthusiasts and professionals. It can enhance your creative ability and creative freedom. It is easy to learn, efficient and precise video editing software. Premiere provides a complete set of processes for acquisition, editing, color grading, audio beautification, subtitle addition, output, and DVD burning, and is efficiently integrated with other Adobe software, enabling you to complete all challenges encountered in editing, production, and workflow, and meet your requirements for creating high-quality works.

Supported devices: Windows, Mac

Official website: www.adobe.com/cn/products/premiere.html

Tool 15: Tik Tok video watermark removal platform

Introduction: Supports parsing and downloading videos from platforms such as Tik Tok, Kuaishou, Huoshan, Toutiao, Xigua Video, Weibo, Miaopai, Xiaokaxiu, Huangka, Weishi, Kuaishou, Meipai, NetEase Cloud Music, Pipixia, musical.ly, Momo, Inke, Xiaoying, and Sunshine Broadband. Please select through the navigation menu at the top of the official website page.

Website: douyin.iiilab.com

Mobile video editing tools

Tool 16: iCut Video Editor

Introduction: Video editing, video production, and video beautification tools, Aijianji Video Editor focuses on the shooting and editing functions of small videos and short video clips.

Supported devices: ios, android

Download address: Search for "iJianJian Video Editor" in the App Store to download

Tool 17: Leshow Video Editor

Introduction: Focus on the shooting and editing functions of short videos, animated stickers, film filters, blockbuster special effects, video beauty, massive music... Support high-definition video export, fully compatible with video applications such as WeChat, Weibo, Youku, Tik Tok, Tencent, LeTV Video, etc.

Download address: Search for "Leshow Video Editor" in the App Store and download it

2) Generate videos based on the image set:

In addition to the conventional photo editing tools such as the mobile version of Meitu Xiuxiu, PS, AI and Chuangketie on the computer, there is also a purely teaching picture collection video, which requires the use of the following tool:

Tool 18: PPT/WPS, can be used synchronously with the two plug-ins: Beautify Master and islide .

Introduction: A commonly used tool for daily PPT design, fully meeting various needs of graphic design.

How to obtain: Download from Baidu.

3. Black technology for brushing data

There are already many teams working on data brushing tools in the market. But overall it is not recommended.

Tool 19: Taobao

Introduction: The largest shopping website, commonly known as "the universal Taobao".

Website: www.taobao.com

4. Data tracking

After you start operating Douyin, you need to start paying attention to the growth of relevant data on videos and accounts. Here are two main tools recommended:

Tool 20: Xigua Short Video Assistant

Introduction: Big data tracks Douyin hot spots, discovers current popular videos and popular music, draws on popular ideas, and quickly produces high-quality videos to gain fans. If you want to bind a personal account and know the status of your account in real time, you need to purchase a membership.

How to view: Search for "Xigua Index" in the WeChat applet or log in to the official website: http://dsp.xiguaji.com/

Tool 21: Dou Da Da

Introduction: Douyin data assistant, focusing on Douyin data services. It includes the Douyin celebrity list in each section, the Douyin newcomer list, and the Douyin fan loss list. In addition, you can also search for the target account based on the Douyin account with one click to learn about the account's fans, likes, and work details.

View method: Mini program or log in to the official website: https://www.doudada.com/

3. Traffic Monetization

1. Live broadcast

Tool 22: Tik Tok Live Streaming

Introduction: You need to have at least 10,000 fans to get live streaming privileges.

How to obtain: Naturally increase followers, or visit Taobao.

2. E-commerce

The e-commerce function is applicable to buying physical and virtual items. The operating methods are no different from those of other e-commerce platforms. You can connect to your own store, or consider selling products on behalf of other people’s stores. How strong is Douyin’s ability to sell goods? In September, the author used the keyword "same product as Douyin" to capture Taobao product data, and found that many single products had sales of over one million in a single month. How much you can earn by using e-commerce functions depends on your personal product selection and operational capabilities.

Tool 23: Taobao

Introduction: E-commerce is known to everyone.

How to obtain it: After applying for the permission to open the showcase on Douyin, you can link to the products in the Taobao store.

Tool 24: Douyin Shopping Store

Introduction: E-commerce functions provided by Douyin itself.

How to obtain: You also need to apply for showcase permissions before you can operate.

3. Content Monetization

Content monetization is mainly aimed at skill-based accounts, such as PPT teaching, early childhood education, English learning and other skills. It is necessary to direct traffic to personal WeChat accounts through personal signatures, private messages, and video comment areas to form your own user pool; or after activating the showcase function, direct traffic to other platforms through the product details of the Douyin store.

Tool 25: Qianliao

Introduction: The official website PC version of a tool platform focused on knowledge monetization. It covers more than 40 categories including women's growth, marriage and love, parenting, yoga shaping, workplace, business management, psychology, etc. It is a knowledge service platform that is relevant and useful to you. The functions are relatively complete, including five major functions: content presentation, marketing, store service, data and community operation. The personal version is free, and the institutional version is charged.

Official website: https://www.qlchat.com/

Tool 26: Litchi Micro-Course

Introduction: The largest and most user-friendly micro-course platform in WeChat, the first PPT voice live broadcast, recording audio and video, strong traffic support, to help teachers distribute courses. It can be installed on the official account with one click, providing multiple functions including content marketing, content fan growth, content monetization, marketing interaction, and community operation.

Official website: http://www.lizhiweike.com/

Tool 27: Himalaya FM

Introduction: A professional audio sharing platform that brings together hundreds of millions of audios including audio novels, audio books, audiobooks, children's bedtime stories, crosstalk sketches, ghost stories, etc., and an online radio station chosen by more than 470 million users. Audio content can be set as VIP payment, and its marketing function is general.

Official website: https://www.ximalaya.com/

Tool 28: Xiaoetong

Introduction: Provide technical support for content entrepreneurs and build your own knowledge monetization platform in one minute. Serving self-media, traditional media, publishing houses, online education institutions, offline training institutions and individuals with surplus knowledge. There is a trial version, but if you want to use it in its entirety you need to pay, which is quite expensive.

Official website: https://www.xiaoe-tech.com/

Tool 29: Star Quest Treasure

Introduction: Based on the WeChat public account fission communication marketing tool, the reward-based sharing task poster fission communication can quickly help merchants promote their brands and increase effective fans. The fee is around 6,000.

Official website: https://h5.xyookj.com

4. Community monetization

Social monetization is similar to content monetization. The key is to direct traffic through signatures, video comment areas, and private messages.

Tool 30: wetool

Introduction: Developed by Wei Xiaobao, it is an efficient management tool for WeChat groups. It integrates multi-group messages into customer service, automatically kicks people off, and assists in diversion. It has rich and powerful functions to help in-depth operation of the community. In addition, if combined with the grass QR code, it can also be used for community fission and drainage.

Download URL: http://www.wxb.com/wetool/

Tool 31: Knowledge Planet

Introduction: Formerly known as Xiaomiquan, it is an APP platform for knowledge communities. It is a tool for content creators to connect with their die-hard fans, create quality communities, and realize knowledge monetization.

How to obtain: Log in to the official website https://www.zsxq.com/, or search for "Knowledge Planet" in the App Market

Tool 32: Join Group

Introduction: The most automated group fission tool on the market today, with standard configuration for various screen-sweeping cases. Provide a large number of robots for WeChat groups, and control these robots through scripts to achieve "cloud-based group creation" and "cloud-based group control". Make full use of the "live code" technology, and automatically switch to the next group when a group is full of 100 people. In theory, the number of groups can be expanded indefinitely. The charge is relatively expensive, starting from 20 yuan per group.

Official website: http://www.jianqunbao.com/

Tool 33: Juice

Introduction: Help WeChat public accounts (service accounts, subscription accounts), WeChat communities, WeChat personal accounts, and course live broadcast rooms to quickly attract traffic and increase followers! You need to pay, the price is 3,000 per year.

Official website: http://www.youdd.wang/

4. Douyin Account Trading Platform

If your Douyin account has reached a certain level and you don’t want to continue operating it, you can consider selling it. There are several platforms that can be used:

Tool 34: Micro-Play Easy

Introduction: Weiboyi - Social Media Precision Advertising Platform is China's largest social media precision advertising platform. If you want to place Douyin KOL advertisements, you can go to this website to search!

Official website: http://www.weiboyi.com

Tool 35: A5 Trading Platform

Introduction: A5 trading platform is committed to building an Internet resource intermediary platform, specializing in providing transaction intermediary services such as domain name websites, WeChat public accounts, Douyin accounts, link buying and selling, program source code, website building and art tasks, etc. Douyin accounts can be traded on it, and the platform guarantees it!

Website: http://xmt.a5.net

Tool 36: Fish Claw Network

Introduction: We provide transactions for Douyin and Kuaishou accounts. All short video accounts are authentic and valid, guaranteed by a formal third-party platform and provide legal assistance. For buying and selling short video accounts, please go to YuZhua.com.

Website: http://www.yuzhua.com/

Final summary: A total of 35 tools are provided above according to different stages (Taobao is repeated twice, so only 1 is counted). Whether Tik Tok’s videos can go viral depends on the account positioning and video topic selection. In addition, it is very important to study the algorithm for Douyin's video push. This requires good data statistics in daily practice (including data in four dimensions: likes, comments, reposts, and fans, as well as their mutual influence), so that we can fully understand the push rules and rhythm of Douyin.

author: Yan Zhou

Source: Marketing Meditations