2019 Latest YouTube Advertising Tutorials

Today I will introduce to you the YouTube advertising process. All detailed steps are included. I hope it will be helpful to you. YouTube advertising needs to be used in conjunction with Google Ads. Let’s take a look together!

1) Log in to Google Ads backend

2) It’s also about connecting to an account. We’ve talked about connecting to Google shopping before. Today, we’ll do the same and connect to YouTube!

3) In order to facilitate data analysis later, you can also connect to Google Analytics, which will be very convenient for viewing data and traffic later, as shown in the figure:

4) Similarly, link the account to the YouTube account, as shown in the picture, and click DETALLS in the lower right corner.

5) Click on conversation to add a conversion!

6) Click conversations, add conversions and click +

7) If you are an independent website or other online sales platform, click website, the first one as shown in the picture!

8) If you are selling products, select purchase to buy the products.

9) Give your conversion a name

Just fill in a name according to your product!

10) Make a rough estimate of how much your product is worth. Generally, choose the second one!

11) Once everything is done, just click Continue!

12) Once everything is done, return to the homepage and click on campaigns

13) Click Add New Campaign

14) If we sell products through e-commerce, we can just choose sales

15) Then we are doing video advertising, so the natural choice is YouTube, which can be seen in the lower right corner

16) Set the ad name and budget. It is recommended to set it above $5

17) Choose a publishing time. It is recommended that you choose as soon as possible. You can also choose a weekend or a custom time!

18) Select bidding and your target CPA. Please fill in the fields according to your budget.

19) Three forms of advertising video display

1. Ads from search results

2. The second one was decided before, we chose sales and decided on this one

3. Display Advertising

20) Set the customer language, that is, what language your audience speaks!

21) Select the delivery area. For the United States, select American

22) This is the content where your video ad will be displayed. It is recommended to choose the one in the middle. The others may be designed to be violent or pornographic, etc.

23) Unlike which videos your ads appear in, I usually select all of them, because some videos are really not suitable for us to put ads, everyone understands!

24) Exclude ads placed on violent and pornographic videos, because I think if people watch those things, they will definitely be extremely disgusted with your ads, not to mention the conversion rate!

25) Set your ad to be seen several times a day. I generally recommend three times a day!

26) Customize the number of daily delivery times

27) Advertising time

28) Name your audience

29) Audience definition and detailed precision targeting

30) Target the specific characteristics of the audience. The more accurate the targeting, the higher the conversion rate!

31) Choose the right audience for your campaign

32) Choose people who like to watch what content

33) Specific browse settings

34) Keyword selection and topic determination

35) Manually add keywords, and relevant keywords will be automatically matched

36) Add a topic

37) This advertisement can put your own advertisement on your competitors. If you have a certain budget, you can consider it. After all, the cost is the highest and the effect is also the best!

38) Now start creating your video and preparing to submit it

39) Fill in the video link, then fill in the link of the advertisement you want to make or the product link of the independent website, or any platform product link, such as Amazon wish, etc.

40) Finally, set the headline or subtitle

41) After creation, click Save!

42) Receiving congratulations proves that your ad is created

43) The background advertisement starts running, as shown in the figure:

With this, your YouTube video advertising is complete!

In YouTube advertising, there are two things that need to be paid attention to: "View Rate" and "Click-through Rate" (CTR).

1. If the video has a low viewing rate, it is likely because you have placed your ad in front of the wrong audience, which may have turned them away from your video. Through this value you can also understand whether your video is attractive. Another possibility is that you have targeted the right group, but the results are not good because the content of the video is not good.

2. Increasing the number of video views is not for anything else, but it can improve Google rankings, make your advertising performance better, and reduce advertising costs. If your video has a good view rate, this will make the search engine think that you have created a good user experience, so Google will ensure that your ads get more exposure opportunities and reduce the advertising fees charged to you every time a user views your video.

3. Click-through rate lets you know how many people click on your ad, which is highly correlated to how many people watch your video. If you find that your videos have high view rates but relatively low click-through rates, it may be a sign that your ads need to more clearly demonstrate your strengths, such as what problems you can solve for your primary target audience.

4. If your video has a high click-through rate, it means that people are interested in your ad and will take corresponding actions. The reason why people are interested in your ad may be to get the discount mentioned in the ad, or because your video is really attractive. However, if your ad has a high click-through rate but a low conversion rate, you should consider whether your call to action is not good enough, so that people will not take action after watching the video.

5. Adjust your bids: Adjusting your bidding strategy can also help you optimize your video marketing ads and make more effective use of your advertising budget. When you are first trying out your ad, you can bid slightly higher to ensure that your ad gets enough exposure. After the advertisement has been running for a period of time, you can first reduce the advertising budget and further analyze the previously collected statistical information to see which advertisements perform better and which ones perform worse, what the possible reasons are, and stop or modify the advertisements with poor performance.

Author: Cross-border Henry Dong

Source: Cross-border Henry Dong