What is red envelope promotion? How to do red envelope promotion in Alimama Taobao Alliance?

When Alimama launched the red envelope promotion function, it was good news for Taobao customers . Knowing the specific methods and techniques of red envelope promotion will enable better and more convenient promotion. So what is red envelope promotion? How to do red envelope promotion in Alimama Taobao Alliance? Next, editor Feng Chao from Dongguan will explain it to you.

What is red envelope promotion? How to do red envelope promotion in Alimama Taobao Alliance?

What is red envelope promotion?

Red envelope promotion is a new form of promotion that allows promoters to distribute red envelopes through their own channels and enjoy revenue sharing according to the red envelope promotion settlement rules. Consumers obtain red envelopes through the channels through which you distribute red envelopes. After subsequent consumers use the red envelopes, you will receive a share of the promotion income corresponding to the order.

What is red envelope promotion? How to do red envelope promotion in Alimama Taobao Alliance?

How does Taobao Alliance do promotion? Alimama launched the red envelope promotion function. Red envelope promotion is a new promotion method that allows promoters to distribute red envelopes in their own channels and enjoy income sharing according to the red envelope promotion settlement rules. It is also a promotion to work with promoters to better give back to consumers.

Red envelope promotion settlement specifications:

1. Valid transactions brought about by promoters promoting Alimama’s designated red envelopes (hereinafter referred to as “red envelopes”) will be recorded and used as the basis for settlement between Alimama and the promoters. Alimama will first charge the seller a fee, and use this as a base to share the profits with the promoter in a certain proportion. The share ratio is independently determined by Alimama and is adjustable based on many factors such as the promoter's channel type, traffic quality, etc.

2. Calculation method of effective transaction:

1) Only for goods or services that participate in Taobao Affiliate Software product promotion and are billed. Any transactions made using red envelopes for other goods or services will not be counted as valid transactions for the red envelope promotion.

2) Only applies to transactions where the buyer used a red envelope for the first payment. If a transaction can be paid in multiple installments, and the buyer did not use a red envelope when making the first payment, then the order is considered an ordinary Taobao order and is settled according to the ordinary Taobao commission settlement logic, and red envelope promotion is no longer applicable.

How to do red envelope promotion?

1. First log in to your Taobao backend, or open your Taobao APP client

2. After logging in, go to the Alliance Products page and find the Red Packet Promotion page.

3. Click the red envelope promotion button

Set up relevant promotion channels and promotion positions, and complete the information filling

4. Then your Taobao Affiliate exclusive promotion link will be automatically generated for you to promote your Taobao Affiliate red envelope activities.

There are several options for Taobao Alliance red envelope promotion. If you want to carry out red envelope promotion, you must pay attention to the fact that you cannot choose the wrong promotion unit. When submitting the information, remember to check whether there are any errors so that you can make timely changes to prevent Taobao promotion from being unable to set up red envelope promotion.