19 pictures to understand advertising brand insights

Brand solves the problem of cognition. All work other than cognition has nothing to do with brand. Brand cognition determines product, channel, communication, price positioning, identity relationship in dialogue and communication with consumers, and whether the company can make money and keep making money. All of these are derived from clear and definite brand insights. "One insight is better than 1,000 ideas." Good insights hit human nature directly and are thought-provoking. Bad insights are mediocre and boring and go with the flow. Insight is the source of product design, the lever of media communication, and the tool of sales game.

What is said about spending little money to achieve great things is mostly true. The following are some of my personal understandings of the insight.

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Insight: "Insight" and "awareness", that is, a deep understanding of the essential laws and operating logic between things

In a narrow sense, what I share today is insights about brands.

Broadly speaking, people’s deep understanding of everything comes from insight.

For example, Einstein discovered the theory of relativity, and Clyde Tombaugh discovered Pluto through mathematical calculations.

In addition, there are many more insights in life and business, and every valuable insight means the beginning of a new business. This is true for a relationship, a career, or a dream.

Author: Nuclear Operations

Source: Nuclear Operations