ASO Optimization: How to optimize the Android App Market?

How to optimize gaming apps and how to promote them in the Android market ? Good game design alone is not enough!

If you want to do a good job in promoting your game APP , you have to do ASO , so let me tell you how to do it.

The first step to making money is nothing more than these steps:

Step 1: A good or bad name affects the life of this APP.

Break down keywords according to the Appstore ranking rules and optimize according to the characteristics of your own APP.

When users search for Dou Dizhu in the 360 ​​Mobile Assistant Marketplace, all apps related to Dou Dizhu will appear.

You can find some keywords that users often search for, such as: Landlord, stand-alone Landlord, playing poker, etc.

After disassembling, combine them according to the characteristics of your own APP, for example: stand-alone Landlord, Boya Landlord, stand-alone card collection, etc.

Some friends may ask me, why are the rankings of the same game Landlord so different?

Good question. This is about the Appstore algorithm. Just like the algorithms of Google and Baidu, the Appstore algorithm is not made public. However, people who have been doing ASO for a long time can more or less discover some algorithms.

In the next few steps, let me tell you some basic algorithms of Appstore:

Step 2: The short introduction of the application is not only for users, but also for search engines

Still taking Doudizhu as an example, I wonder if you have noticed the following things?

These are the application descriptions that developer friends use when uploading APP. If the keyword you set is Landlord, then the keyword density of Landlord is part of the influence.

Some friends may ask me, in that case, can't I just put more keywords of Doudizhu?

No, No, No. No matter which search engine you use, they will have regulations on the density of keywords. Generally, the keyword density in the description is 2%-8%.

Step 3: Icons—Believe that users will fall in love with your app at first sight

From the perspective of the Appstore algorithm, Icons are optional, but they are crucial to users.

If your Icon is beautifully designed, it can simply and clearly let users know what type of app your app is and make them feel good about it.

If it’s love at first sight, then your app is one quarter successful.

After all, no matter how high your search engine ranking is, it’s useless if users don’t click in to take a look.

Sometimes when the Appstore is promoting something, it may also include your beautiful Icon in the brochure, which will definitely bring very good results.

Let’s take Doudizhu as an example. If you look at the apps with good download volume, their icons all appear in the image of a landlord, which makes it easy for users to associate your app with what type of content it is. Then make it more exquisite so that users will feel comfortable with it.

Step 4: App introduction and screenshots to make users more fond of you

Have you noticed something?

This APP combines the application introduction and screenshots together, unlike other Appstores that separate the screenshots and introduction. Let me talk about it here.

First of all, the description of the APP must be concise and clear. The description is an extremely important part of our ASO operations, and it is also an important time to make users quickly like our APP. Here, the overall description involves the issues of keyword density and language affinity.

The keyword density remains between 2% and 8%. How is this density calculated? Density = the number of keywords divided by the total number of words.

As for the affinity of the language, try to be concise and clear, and try to keep each paragraph between 50 and 100 words. The language can be lively or professional according to the characteristics of the APP, and be described in several paragraphs to make users more patient.

Step 5: Label differentiation is important

When developers upload APP, do they need to fill in the tags?

Don’t underestimate these tags. In addition to titles, tags are an important criterion used by search engines to distinguish the relevance of your APP.

If your game is a Landlord game, be sure to add Landlord.

Step 6: Video introduction - the best way to promote visually

As for APP video introduction, this section is not available in many markets, but it is very popular in Google Store and some foreign Appstores.

If you make a video carefully, don't worry about not being able to recover the cost. It won't happen, because few small APP developers will concentrate on making a promotional video, and even if they do, they won't be serious.

You can make a beautiful video with your heart, which will be an excellent promotional advantage for your APP.

You can promote it in forums, BBS, blogs, etc. Beautiful videos can greatly attract users to search for your APP, which is an effect that other promotional methods cannot achieve.

Here, let me tell you another algorithmic factor of the Appstore search ranking: I wonder if you have noticed the following here?

Here, the same Doudizhu, with similar titles and keyword density, but why is the one with more downloads ranked lower?

This is because the search engine algorithm in the App Store has a criterion for judging the number of downloads per unit time. That is to say, the greater your download volume per unit time, the higher your ranking will be among similar apps.

This is not something that can be achieved by simple ASO. It is related to whether your APP's level settings, picture texture, prop effects, skills and other aspects can meet or even exceed user expectations. The more satisfied the users are, the more people will play, and the higher your ranking will be.

ASO is one of the two legs of making money, and APP quality is the other leg.

If you want your APP to make money, ASO and the quality of the APP itself are very important. Qinggua Media has more than 50,000 high-quality media resources and big data analysis to make your promotion more accurate and efficient. You can't go wrong with Qinggua Media for promotion.

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