Operations uncle: Personality labels became popular in the circle of friends overnight and WeChat was blocked again! So who achieved success?

Here's what happened: Back on July 14, Plato planned a personality label activity about zodiac signs. It wasn't that popular on the 14th, but on the evening of July 15, when everyone looked at their Moments , they saw pictures of personality labels everywhere. By scanning the lower left corner, you can go to Plato's official WeChat account , and then simply fill in your name and date of birth to generate a zodiac personality label immediately. In less than 2 days, it has flooded the circle of friends.

Until the morning of July 16, the operations officer was still paying attention to this incident. During this period, due to too many people using it, the server was overwhelmed several times and could not be opened at all. Around 10:30 a.m. on July 16, the official WeChat platform blocked the Plato WeChat public account , and the shared activity articles could not be opened. The prompt message was "This webpage contains content that induces sharing and has been complained by many people. In order to maintain a green Internet environment, access has been stopped!"; at the same time, the public account could not be followed, and the prompt message was "This public account cannot be followed." This is also the first time that Asong has encountered a situation where he cannot follow a public account. It also scared me. I was afraid that one day WeChat would be unhappy and block us as well. Oh my god! ! ! I dare not think further! I would also like to remind all my fellow Internet planners not to touch WeChat’s bottom line, otherwise you will be dead!

The following is a blocked screenshot:

In just two days, Plato's brand exposure has skyrocketed. According to reliable sources, Plato's WeChat public account has gained more than 6 million followers in just two days, and has become a big WeChat account. But just because of the misleading questions, all his WeChat fans were deleted.

However, Asong has a good idea. Although Plato is prohibited from opening on the WeChat platform, you can copy the link below and use it in other browsers . All you have to do is follow the " Operation Uncle" public account and reply "Plato"! Open the link below and use any browser other than WeChat to continue playing!

http://www.time2plato.com/marketing/project/labelCard/index.html?plg_nld=1&plg_uin=1&plg_nld=1&plg_usr=1&plg_vkey=1&plg_dev=1

Friends who still want to play may want to give it a try!

The operations uncle learned that as early as July 1, the official WeChat platform had issued an announcement that "it is strictly forbidden to release label-type test information". Some public accounts have been punished before, but this time Plato also stepped on the landmine, and only Plato himself knows the consequences. The official WeChat announcement is as follows:

But then again, even if WeChat can block Plato’s WeChat public account, can it block Plato’s heart?

According to reliable information obtained by the operations uncle, the people at Plato did not expect that the event would have such a big impact. At that time, it was mainly spread through QQ users and mainly targeted college students. Previously, the main push was for APP, and the users were basically female . Unexpectedly, this WeChat event became popular overnight, and it became popular from the evening of July 15 to the morning of July 16. The reason for the blockage was that competitors saw that the situation was not right and jointly reported it, which led to WeChat blocking the account. This has really screwed them over.

However, Asong believes that only Plato’s WeChat public account was blocked. Let’s take a closer look. Who did this incident bring about?

First, the operations uncle will show you some data. All the data will speak for itself.

The Plato Baidu Index has risen:

Click on the image to enlarge it!

Let’s take a look at the ranking data of Apple’s overall list, as shown below:

As of the time of publication of this article, the overall ranking has risen from outside the top 1,500 to 97th place, the social category ranking has risen from the original 150th place to 9th place, and the social best-selling list has risen from the original 558th place to 138th place. I believe that the rankings of the list will continue to change.

Click on the image to enlarge it!

Not to mention how much downloads and activations the above can bring to the Plato APP, and how many millions of fans were added in 2 days, just this popular event alone can bring Plato a lot of brand exposure, as well as the promotion of original articles from various marketing masters. Other companies could not get the brand exposure no matter how much money they spent, but Plato achieved it with just a simple event. That’s not all. I believe Plato will carry out more industry business cooperation in the future. Because of this, the Plato team will be able to organize more activities with ease in the future.

So in general, who benefited from this event? The greatest achievement was the achievement of Plato. It also made all the Internet friends become marketing joke tellers. It also enables all the beautiful girls and handsome guys to share in their circle of friends and get more interactions and show off.

This incident also brought a lot of experience to the Plato team. The operation uncle analyzed the following points to pay attention to:

1. If you want to make a living on someone else's territory, you must abide by the rules. This is what I mean by WeChat.

2. Server issues must be fixed immediately, otherwise you will always be the one to suffer.

3. Activities should not be limited to WeChat, but can be spread through more channels such as Space, Weibo, etc.

4. In addition to dissemination, also think about what is left behind and what is accumulated after the event.

5. After the event, continue to use more activities to stimulate fans and users.

6. I hope Plato will bring more interesting things to everyone in the future.

Operation Uncle is a practical platform for mobile Internet operation and promotion. The columnist is Asong Tongxue. There will be more original articles shared with you in the future, so stay tuned!