A must-have for overseas promotion: the latest ranking of global advertising channels!

On September 24, AppsFlyer released the Ninth Advertising Platform Comprehensive Performance Report, which lists the rankings of the best mobile media channels in the first half of 2019. The evaluation dimensions cover comprehensive strength, growth performance, and visitor retrieval. For this report, AppsFlyer analyzed 23 billion installations and 45 billion app opens from more than 15,000 apps.

In terms of the report coverage area, AppsFlyer divides the data according to vertical industries in 11 regions around the world. From the perspective of list classification, this report provides classification rankings for both games and non-game applications. Among them, games are divided into casual, mid-core, heavy and gambling games according to game type; non-game applications are divided into three categories: cultural life, tools, and shopping. In the following article, the editor briefly sorts out some of the contents of the list according to the main markets and tracks for Chinese developers to go overseas.

Global advertising platform comprehensive strength ranking

Data from the ninth report shows that Google surpassed Facebook in terms of total global attributed installations for the first time, mainly due to Android's dominance in emerging markets. From a regional perspective, Google's share grew fastest in Latin America (18%), the Middle East (14%) and Southeast Asia (8%), but Facebook had the highest quality in most regions and categories, retaining its top spot in the overall strength of global advertising platforms.

1. Top 5 advertising platforms ranked by comprehensive strength in different regions

If we look at the game category, Facebook Ads and Google Ads are still ranked first and second, and are undoubtedly the preferred channels for mobile games to go overseas. AppLovin has secured the third place in the world, followed by ironSource and Unity Ads. Additionally, ironSource is catching up quickly, increasing its share of gaming app installs to 32%, compared to AppLovin’s 10%.

Ranking of overall strength of casual game advertising platforms

Comprehensive Strength Ranking of China Core Game Advertising Platform

Ranking of comprehensive strength of non-game (shopping) advertising platforms

In the tools category, the comprehensive strength of Chinese advertising platforms is reflected in two emerging markets, India and Southeast Asia.

Ranking of comprehensive strength of non-game (tool) advertising platforms in India

In India, OPPO, vivo, Xiaomi, TikTok Ads, and Alibaba 9Apps entered the Top 10.

Ranking of comprehensive strength of non-game (tool) advertising platforms in Southeast Asia

In Southeast Asia, Hangzhou Jiansi Technology, Alibaba 9Apps, and TikTok Ads ranked 3rd, 7th, and 8th respectively.

2. TikTok Ads ranks first in the global growth index, and Chinese advertising platforms continue to rise

Data from AppsFlyer's "9th Advertising Platform Comprehensive Performance Report" shows that TikTok Ads (better known as "ByteDance Ads" in China, both belong to ByteDance) is achieving massive growth worldwide, ranking first in the growth index, and is expected to become an important global advertising platform. Mintegral, a subsidiary of Mobvista, ranked third and is growing rapidly.

If we look at it by region, TikTok Ads' growth performance ranks third in Japan and South Korea, ninth in North America, third in India, and first in Southeast Asia. Chinese advertising platforms, represented by mobile phone manufacturers, performed better overall in India and Southeast Asia.

Ranking of Indian advertising platforms by growth performance

In the Indian market, in addition to TikTok Ads, OPPO, vivo, Mintegral, and Xiaomi are also on the list.

Southeast Asia advertising platform growth performance ranking

In addition, it is worth mentioning that in the important markets for Chinese game exports, Japan and South Korea, Mintegral and TikTok Ads under Mobvista ranked 1st and 3rd in growth performance respectively.

Finally, in terms of visitor retargeting, Facebook Ads and Google Ads are the top 2 advertising platforms in the 3 categories of Games, Apps, and Shopping.

Retargeting is becoming increasingly important for mobile marketers, with the number of apps running this campaign growing 57% year-over-year, and Facebook being the top advertising platform in all 3 categories. .

Google made big strides in retargeting, climbing five spots in the games rankings and surpassing retargeting giant Criteo in the non-games index.

Author: White Whale Out to Sea

Source: White Whale Out to Sea