How to create a high-authority account on Douyin? A guide to developing a high-authority account on Douyin

Everyone knows that Douyin accounts are divided into weights, so how can you develop your own account into a high-weight account? Today, Dongguan editor Feng Chao will elaborate on the strategy of developing high-authority Douyin accounts from three aspects: account maintenance, Douyin risk control, and establishing a basic account model!

For Douyin e-commerce, which is very popular and increasingly competitive, if merchants want to quickly increase the traffic and conversion rate of the live broadcast room, the first prerequisite is to create a high-authority account! A high-authority account can help merchants achieve twice the result with half the effort in many ways!

Today, Dongguan Feng Chao's editor will elaborate on the strategy of developing high-powered Douyin accounts from three aspects: account maintenance, Douyin risk control, and establishing a basic account model!

1. Should I keep a Douyin account? How to do it?

There are many popular opinions about maintaining an account: some say it is necessary to maintain an account, while others say it is not. So, do you need to maintain an account for Douyin live streaming? According to the official statement, you don’t need to. There is no problem even logging into multiple accounts on one mobile phone.

But in fact, through a lot of practical experience, we can draw a conclusion, that is: it is indeed necessary to maintain an account.

Let’s first talk about the purpose of maintaining an account: we want to let Douyin know what kind of customer groups we need, so that it can continue to push the customer groups we need. This is called maintaining an account.

So how do you maintain your account? Here are some practical tips and tricks:

1. In the early stage, you can register an account across regions, which is what we often call "playing with the account".

For example, an account in Guangdong is registered in Zhejiang, and then the account in Zhejiang is put back to Guangdong after registration, so that the account can move a certain distance after registration.

The account can make our initial account weight higher in the early stage, speed up the competition, and there may not even be big players coming in when the broadcast starts, which will save a few days.

2. In the early stage, you can watch more live broadcast rooms of your peers.

Follow the fans who are flooding the screen, and then like, repost, and comment on their videos. In addition, we can also copy some of the so-called great comments from benchmark accounts and comment on competitors' videos, which can attract some fans.

3. If you are a traditional e-commerce merchant, you can find some previous customer resources and import them into your mobile phone, so that the system can automatically help you capture people, and the live broadcast room will automatically be displayed to those friends.

In addition to the above content, everyone should try not to register too many Douyin accounts on the same Internet cable. If one of them has a problem, the other Douyin accounts will be implicated. It is best to have one device, one account, and one Internet cable.

2. Tik Tok Risk Control: How to avoid risks in the early stage of account?

A high-authority Douyin account must know how to avoid risks in the early stages, that is, to fully understand Douyin's risk control system to avoid the account being downgraded or even blocked. Below we will explain to you how to avoid risks from the following six aspects.

1. Classification by popularity

The higher the popularity, the stronger the inspection system. During this period, you must weigh your words carefully and not say too much about things that should not be said, especially when it comes to political remarks. You should also not easily get involved in political hot spots, otherwise it will easily lead to permanent suspension of your account without any chance to appeal.

2. By place of registration

We have said before: Don’t concentrate a large number of accounts on one network cable, as this is very risky. If there is a problem with one account, other accounts will also have problems. It is best to have one machine, one number, and one network cable. Generally speaking, a live broadcast room can have two network cables: one for the host to use for live broadcast, and one for assistants and field control. In case of any violation, just change it back in time.

3. Divided by video content

When you have a new account, don’t post videos that are too marketing-oriented, and don’t try to use alternative methods, because the Douyin inspection system is very powerful, so don’t challenge it.

4. Classification by anchor’s speech

You must know in advance the illegal words such as extreme words, illegal words, and political words. In Shengtao’s practical training camp this month, the teacher will give each student a material package after class, which contains detailed practical materials on speech and contracts.

5. Classification by illegal products

If the praise rate of Douyin products is lower than a certain proportion, they will be banned. When a product is banned because of its low praise rate, if the praise rate is still very poor after the next ban, the store will be closed. The illegal products are not only targeted at one store, but also at this set of pictures. The Douyin inspection system can accurately identify which pictures contain illegal attributes and ban them directly.

6. Classification by advertising placement

We all know the importance of word-of-mouth score. The higher the word-of-mouth score, the better the effect of traffic delivery. When the word-of-mouth score is not out, we cannot invest in traffic and cannot amplify it, so we can only invest one or two hundred; in the Qianchuan field, we cannot invest below 4 points.

So, what should we do if we really don’t meet the above requirements in the early stage and receive a live broadcast warning? Should we continue the live broadcast or stop it immediately?

First of all, when we are doing live broadcast, we must have two accounts. One account is broadcasting live, and the other account is used to scan the code, enter the background, receive the verification code, etc. The main number can be logged in to two mobile phones. The main number is in the message center. Once a violation occurs, you need to go to the message center to check the reason for the violation. If you know the reason for the violation, you can restrain yourself next.

If you don't know why you violated the rules, you can consider stopping the broadcast first. If you don't stop the broadcast, the points deducted may be doubled. We all know that a Douyin account credit score is 12 points. If the score is 6-8, the account will be suspended for one day; if the score is 4-6, the account will be suspended for 3 days; and if the score is below 4, the account will be suspended for 7 days. So, try to maintain your credit score.

3. Establish the basic model of Douyin account

After understanding account maintenance and Douyin’s risk control system, we can then build a basic model for a high-weight account. In this part, we need to pay special attention to two aspects:

1. Create sustainable and accurate labels for accounts.

First, we need to plan routes for new account videos and accumulate initial weight. In the early stage, a new account must first analyze the market and then determine the benchmark. We need to know who the target is and whether the product has a successful profit model on Douyin. Only after we have determined it can we do it.

Secondly, we need to compare ourselves with our competitors from the perspective of people, goods and places to see if we can match or surpass them. I have told you before that Tik Tok is the result of the accumulation of all details. This sentence is not a theory or a truth, but a very valuable experience we have summarized after practical operation.

For example: Many people know that click-through rate, favorites, and conversion rate are important, but why do some people do well and some do not? This proves that some people do not have a deep enough understanding of the people, goods, and market, and do not pay enough attention to small details. If you really want to learn, you need to grasp and upgrade some details of others in all aspects to surpass your competitors.

Finally, you can use the Chanmama software to find benchmark accounts and search for competitors. We can find matching accounts by searching for experts, products, videos, live broadcast rooms, etc. Afterwards, find one that suits you and imitate it based on these contents, so that our goals will become clearer and clearer. When your goal is clearer, you will be able to do things more efficiently.

If you don’t even know your goal in the early stages and don’t even know which model is suitable for you, and just go ahead and do it blindly, how can you possibly do well on Douyin? Because without careful analysis, the failure rate is very high.

2. Create a recognizable account.

We can start with the following 7 points to create a recognizable Douyin account: 1. Background 2. Avatar 3. Name 4. Blue V 5. Signature 6. Live broadcast title 7. Live broadcast cover. I have emphasized to you before: Tik Tok is the result of the accumulation of all details. Don’t think that these things are simple and everyone can do them. In fact, each one of them is a small plus point. If we do it well, we can get extra points.

This concludes this article on how to create a high-authority account on Douyin and the strategy for developing a high-authority account on Douyin. For more relevant content on developing a high-authority account on Douyin, please search Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!