What’s the point of maintaining a Douyin account? The correct way to maintain a Douyin account

Douyin is a platform that pays attention to weight. It has account weight and video content weight. Content weight refers to the ability to output high-quality and valuable content, so that the majority of user fans like our content. So what is the correct way to maintain a Douyin account? What’s the significance of maintaining a Douyin account? Come and take a look at this article shared by Dongguan editor Feng Chao.

Many Douyin players have this question: My video content is similar to other popular content in the same format and shot in a similar way, so why is my account only viewed a few thousand times and has a single-digit number of likes? While others have millions of views and thousands or tens of thousands of likes?

If there is nothing wrong with the content of our work, but the account has no traffic, then the cause of the problem lies in the source - maintaining the account!

1. The core purpose of Douyin account maintenance is to improve account authority

Tik Tok prefers to give traffic to normal accounts that can create high-quality, vertical content.

In the early days of TikTok, there were a large number of marketing accounts that created mass-marketing content by copying and pasting pseudo-original content. In order to achieve the purposes of exposure, traffic generation, selling goods, and selling accounts.

As the platform continues to mature, Douyin has begun to crack down on and ban marketing accounts, and has raised the threshold for batch creation of marketing accounts. We also need to cross this threshold. The quality of account maintenance determines the primary weight of the account.

2. How to maintain a Douyin account

(1) Register and log in using your real-name mobile phone number, followed by a third-party account, such as Weibo or Toutiao.

(2) Search for videos of the same type as the content you want to post on TikTok, and like, comment, and forward them.

(3) The account maintenance period is 3-7 days, and the account should be refreshed for about an hour every day.

(4) If the first video has more than 500 views, the account is basically created.

3. The difference between maintaining a Douyin account and not maintaining one

(1) Account maintenance

The review time of the work is short, the success rate of publishing is high, the positioning is clear, the fans are accurate, and the video playback volume is high

(2) No account maintenance

The review time of the works is long, the publication is prone to failure, the positioning is unclear, the fans are not accurate, and the video playback volume is low

You should build your account into the category of what kind of Douyin Taobao customer you want to be. Only when you find your own direction and have your positioning, the system will give you more traffic. For example, if you keep following food videos and like food videos, the system will automatically recommend more food works to you. Then your label is: someone who loves delicious food. As long as you can produce high-quality content, people will continue to pay attention.

4. What should you pay attention to when maintaining your account?

A. Avoid frequent login and logout of accounts, and avoid using the same phone to log in to multiple TikTok accounts

B. Don’t use a simulator, as the account’s location changes too quickly.

C. Do not register multiple accounts using the same phone or IP address

D. Don’t like too many videos, even if you don’t finish watching them.

E. Do not modify personal information frequently

F. Do not log in more than 5 TikTok accounts at the same time under the same WIFI, and simulate the same operation

G. Do not repeat the same action without other operations in between (e.g. posting a comment, one comment will add points, but posting ten identical comments quickly will deduct points).

Note: Do not post any videos during the account maintenance period!

A high-authority Douyin account plus the Douyin algorithm can make you a hit

1. Five dimensions of high-quality video

(1) Audience: This is the most important dimension in determining whether a work will become popular. The wider the audience, the higher the chance of becoming popular.

(2) Point of resonance: The work is the embodiment of values ​​and also the carrier of values.

(3) Timeliness: Works must be timely, so that viewers will have the urge to click and watch them immediately.

(4) Practicality: Is the work practical for the audience? This can be in terms of daily life or psychology.

(5) Interestingness: For example, content that opens up your mind, has plot twists, and subverts your cognition is more popular.

2. Four popular points in the works

(1) Like

Just like a transaction, think about what you give to make others like you. For example, if your content is funny, knowledgeable, good-looking, has flaws, is novel, tear-jerking, touching, spreads positive energy, and makes people laugh and cry, people will want to give you a thumbs up.

(2) Comments

Leave comments, criticisms, and funny comments for yourself. Use a small account to leave criticism and funny comments for yourself. Build a review material library: read more reviews from peers, for example.

(3) Forwarding

The content makes users feel that your video is useful and they want to forward it for their own use. The content makes users feel that your video is useful to their friends, family, and lovers and they want to share it with others.

(4) Attention

Only when there is a continuous output of content, and users feel that your work is valuable enough after reading it, will they pay attention to it. For example: funny, knowledge output, appearance, criticism, novelty, tear-jerking moments, touching, spreading positive energy, etc.

3. Focus: Completion rate

Do everything you can to get people to finish watching your video, or even watch it several times. If a work has a high completion rate, it can increase the weight of the work.

You can increase the completion rate by creating suspense. For example, you can leave a message saying that there are Easter eggs in the video. Did you notice it? There is a funny scene in it that has become a classic. Did you notice it? There are flaws in the work. Who can see it? The "title" before posting the work is also the key to whether users will finish watching your video. Title format: slots, doubts, rhetorical questions, interactions. Build a title library: data feedback, the fastest way to become popular is to publish works based on the official "topics" of Tik Tok.

Be sure to add a topic before publishing your work. Open Douyin, enter the search interface, and find the latest and hottest topics in "Discover the Wonderful".

4. Summarize the three major prerequisites for becoming popular

(1) The account is operated in a reasonable environment

(2) There is a normal account maintenance process in the early stage and on a daily basis

(3) High-quality video presentation and content output

This concludes this article about the significance of maintaining a Douyin account and the correct method of maintaining a Douyin account. For more relevant Douyin account maintenance content, please search for Dongguan Feng Chao’s previous articles or continue to browse the related articles below. I hope everyone will support Dongguan Feng Chao in the future!