Android Market - OPPO Application Market ASO Detailed Explanation

What I want to talk about today is the whole operation process of OPPO App Market from before to after it is put on the shelves.

1. Internal Intervention in the App Market

First of all, there are a few steps you need to take before putting your product on the shelf: analyze the market, analyze competing products, and build your own keyword library. (These operations have been discussed in several previous articles and will not be elaborated on in detail)

1. Title

The title can cover keywords, and it is not recommended to add subtitles except for special purposes. The weight of the title is very high. For the ASO-level title, it is necessary to consider which words can increase the weight after the title is put on the shelves. The title of the OPPO market is very interesting. The weight of the words is getting lower and lower from left to right. For example: the application name is Fortune Telling, Eight Characters, Naming and Feng Shui. The elements are decomposed into Fortune Telling, Eight Characters, Naming and Feng Shui. The weight of Fortune Telling gets lower and lower from left to right. (The more detailed breakdown is fortune-telling, fate, eight, characters, origin, name, wind, and water. If you want to further break it down, the weight of the package needs to be very high, and the breakdown will be more detailed. I will not expand on this here.)

Playing with the word decomposition of the application title will make the application cover more keywords, and the natural weight of these keywords will be very high. The target here is the keyword search result page (Huawei ASO has mentioned the definition of the search result page). The OPPO market also has a most important place for the title, that is, the search direct page, that is, searching for a certain word, before clicking the search button, the drop-down list that appears below, the traffic of the TOP1 position here is very large, what does it mean, that is, for example, searching for keyword A, the TOP1 application that appears in the search direct search is 2-3 times larger than the traffic obtained by the TOP1 application on the search result page from keyword A, so it is very necessary to optimize the search direct search.

The internal intervention here only refers to the natural direct search position on the list. The natural weight of the direct search depends on the combination of the full name of the application and different word lines and different positions. For example: the application name is fortune-telling, eight-character naming, and feng shui. Then search for the keywords fortune-telling, eight-character naming, and feng shui, eight-character fortune-telling, eight-character naming, feng shui fortune-telling, and feng shui naming. The application will appear in the TOP1 position of the direct search for these words, and it will get lower and lower from left to right.

This makes use of the verb + name, the name + verb after being split and recombined. In fact, this package does not directly search for fortune-telling, fortune-telling, feng shui, etc. This is because after the combination, if it is not a word with a search volume in the market, it is defaulted to not being a word, that is, it is not a valid word and will not appear.

If you look deeper, you will find that this package actually only has two words, fortune-telling, eight-character naming, Feng Shui, and Feng Shui fortune-telling, which will appear in the TOP1 position directly, and the others do not appear. That's because the first one is the full name of the application, which will definitely appear in the direct position. The second Feng Shui fortune-telling is because there is no product called Feng Shui fortune-telling on this market. (To put it bluntly, the natural weight of other people's words is not as high as yours). The reason why fortune-telling by eight characters and naming by eight characters will not appear is because there is an application on the market named after this word, so the natural weight of this keyword is not as high as others)

2. One sentence introduction

The one-sentence introduction cannot cover the keywords. It appears on the search results page and users can see it at a glance. You can use this to promote your product features or brand as much as possible. The more attractive the better. If you do this well, you can increase the conversion rate of the process of users searching for keywords - displaying your products - downloading your products.

3. Icon

Highlight the brand + surpass competitors (visually) + fit the product + attract users.

4. Screenshot

If this is done well, it can increase the conversion rate of detail page downloads, analyze more competing products, etc. The detail page can be customized. (For customization, please consult the official business. Normally, customization is available when the turnover of CPD consumption is greater than 3 million per month.)

5. Comments + Downloads

OPPO market comments and downloads are panel data, which affect the download conversion rate of the search results page, and comments and front-end downloads can increase the weight of the package. (If there is no great need, the package still needs to be maintained slowly. Downloading is not recommended. Comments can be maintained.)

Market characteristics and key points: OPPO's market characteristics are that it has different faces for different mobile phones. That is to say, when you search for a word, the search result page and the application that appear on the direct page are different for different mobile phone models. However, compared with App Store, the degree of OPPO's market having different faces for different mobile phones is weaker. The most important thing is that the OPPO market application rating must be A. B-level applications are applications that have problems in some aspects, and their weight is much lower than A. C-level applications are directly restricted from being displayed and can only be found by searching the application name, and CPD cooperation is not allowed.

For the emergency handling method of Class B applications, you can modify the violation points normally, and then upload the modified package after 6 pm, during the market review break, and let the machine review it first. Generally, the machine review will review it as B, and then it will be manually adjusted back to A the next day.

2. External Intervention Operations

For external intervention operations, keyword coverage can be viewed through KuChuan.

1. Points Wall

The normal cycle of OPPO's market points wall is 1-2 days. The market cycle is updated quickly, and the ranking is relatively fast. The natural ranking can squeeze out the advertising ranking, but it also falls off the list quickly, and because there are thousands of different devices, the effect will be discounted. (It depends on your choice. If there are keywords with high ROI, you can choose to invest in them for a long time.)

2. Machine brush

The cost of flashing the phone in the OPPO market is similar to that of App Store, which is relatively low because there are thousands of different phones. However, the effect is not good and the risk is high, so it is not recommended.

3. Points Wall + CPD

For details on how to use the points wall to improve keyword rankings mentioned in the previous article, please see " Android Market -Xiaomi Market ASO Detailed Explanation".

4. External drainage

By using external SEM or various CPA channels to direct users to the app market to download, the natural weight of the overall package will be increased, and the rankings of various keywords will continue to rise.

The above is an analysis of the entire operation process of the OPPO App Market from before to after it is launched. I hope it will be helpful to everyone!

Author: Pan Xueyun

Source: Pan Xueyun