Tips to improve the effectiveness of headline advertising!

As an optimizer, have you ever been often blamed for poor campaign results? Why not calm down and use these 10 minutes to recharge yourself.

The main reason that affects the conversion rate of headline ads is the landing page. So how should we optimize the landing page?

In order to achieve a good conversion rate for headline information flow ads, we must first ensure the page experience: beautiful, easy to use, and concise.

1. Landing Page Production

1. Concise information on the first screen to highlight eye-catching selling points

Streamline the copywriting, form fields and styles, and unnecessary images;

If there is too much information, you can also classify the page information by navigating multiple pages.

2. The goal of collecting clues is prominent

You can highlight the form goal by setting form count, button suspension, etc.

Set up phone calls, online consultations, fixed suspension test targets to highlight;

You can also achieve settings such as multi-target fixed suspension by laying out components.

3. The best landing page should present 3-5 screens of information

Try to keep the page within two screens to avoid causing user disgust.

4. Match the landing page with the material and keep the color tone consistent

Use multiple background settings and layout components for page layout;

Use multiple application components, such as article header and article list components, to make the landing page more native.

2. Conversion Goal Setting

1. 1-2 conversion goals are best

When setting conversion goals, it is not recommended to set multiple conversion goals in the landing page, as this will hinder the intelligent learning of the advertising system.

2. Place the conversion goal on the landing page on the home screen or in a fixed floating position

If the conversion goal is not prominent, it will hinder the conversion rate of the landing page and lead to a lack of sales. Therefore, the conversion goal, such as the form, is best set on the home screen, or set to a fixed floating style through the headline website to increase the probability of form conversion.

3. 2-3 form fields are optimal

Too many form fields will affect the user submission experience and reduce the number of form submissions.

When using video materials to place ads, the form must be set to a fixed floating position to increase form conversion.

3. Use targeting wisely (find the right people to improve conversion)

1. Interest keywords

The initial recommendations are not limited to the audience. Later, according to the needs, you can try the following two directional tests when creating a new plan

2. APP behavior targeting

According to the user's mobile phone APP situation, judge the interests and needs to help find more accurate users

4. Toutiao DMP Data Management Platform

1. Block invalid form users

2. Retargeting core customers

3. Expand potential customers and attract new customers at low cost

5. Free website building tools

1. Realize preloading , use exclusive Toutiao servers, and effectively improve advertising bidding ranking;

2. Accurately analyze page data to provide data basis for advertisers to optimize landing pages;

3. N components can be matched arbitrarily , with multiple conversion components and massive templates to meet the needs of various scenarios;

4. The adapted advertising platform is more professional , supporting oCPMCPA form attachment creativity, etc., and can be created and launched immediately.

Author: Houchang College

Source: Houchang College

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