Lao Hu's "Taoke Special Training Camp Third Period" course video Baidu Netdisk Teaching everyone how to be a Taobao customer is a long-term thing, and we should build the "Lao Hu Taobao Customer Training Camp" as a brand, because Taobao customer is a complicated thing with a very wide range. If an ordinary layman comes in to try, it will take at least half a year to get no clue, or even get started. Taobao Affiliate is a tool, a profession, and a symbol of individual entrepreneurship. Taobao is a big world, let’s work together and walk towards our own road to success. About the Author Old Hu, Founder and CEO of Hangzhou Offline Technology; Co-founder and CMO consultant of Haosheng App; Former founding team member and business vice president of Fanli.com; Former founder and CEO of Fanlibang; Former founder and CEO of Tuziyouxuan; One of the first e-commerce shopping guide pioneers in China; Taobao Alliance's "Top Ten High-Quality Partners"; Sixteen years of experience in the Internet industry, eleven years of experience in Taobao and customer entrepreneurship, a senior self-media KOL in the Taobao customer industry, and the manager of the public account "Lao Hu Dipan". He wrote a popular article with over 200,000 views on the entire network, "10,800 Words In-depth Analysis of Taobao Affiliate, the Mysterious Money-Making Industry". Over the past eleven years, he has earned a total of more than 300 million yuan in commission income through Taobao Affiliate. Course Catalog 1. Basic Knowledge Popularization of Taobao Affiliates 1. The birth of Alimama and Taobao Affiliate 2. The definition and value of Taobao Affiliate 3. The growth and evolution of Taobao Affiliates 4. The differences between the current mainstream Taobao affiliate models and their core competitiveness 5. Use scenarios and advantages of hidden coupons, rebates, and Taobao gift money 6. Advantages and future development direction of social network Taoke 2. Introduction to the basic knowledge of Taobao 1. Register an Alimama account 2. Creation and registration of media advertising space 3. Application for high commission rights 4. Explanation of the use of alliance background functions 5. View and analyze Taobao Alliance data reports (PC version and mobile version) 6. Commission settlement and financial related explanations 7. Apply for Taobao bonus authorization 3. Product selection and use of auxiliary tools 1. Introduction to product selection channels 2. Product selection dimensions and product control capabilities 3. Promote "copywriting editing and material collection" 4. Application and use of Taobao bonus rights 5. Introduction to the functions of Taobao bonus configuration tool 6. Use of traffic generation and fan acquisition tools and forwarding activity tools 4. Community Operation and Friends Circle Building 1. Arrangement and design of private chat to guide people into the group 2. Frequency of receiving fans and words of invitation to join the group 3. Welcome words in the group and red envelope activity settings 4. Create value within the group by offering free orders in the early stages, exclusive discounts, etc. 5. Product selection and operation within the group and the allocation ratio of Taobao gift money 6. Create key points for WeChat Moments operations 5. Explanation and practice of the modules of personality operation and marketing to increase fans 1. Creation and setting of personality labels 2. Key points for personal WeChat account operation and risk control 3. How to convert and guide existing fans 4. How to acquire new fans through marketing means 5. What are the screening criteria for the target population? 6. How to expand the community by relying on existing fans 6. Financial calculation, team assessment management and large-scale replication strategy 1. Explanation of the formula for calculating the input-output ratio 2. Cost recovery cycle calculation 3. Profit model calculation 4. Team performance assessment and evaluation plan 5. Scaled replication strategy |
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