Tencent News advertising display style and material specifications!

Tencent News Advertisement is an industry-leading news and information platform with over 288 million monthly active users. Advertisements appear natively in the information flow and are precisely delivered based on user attributes, historical browsing behavior, interest preferences, etc.

In addition to large traffic, Tencent News advertising has three other advantages: a highly educated user group, a large number of mature users, and high user incomes.

Tencent News advertising mainly includes: Tencent News plug-in bottom banner advertising, Tencent News information flow advertising, Tencent News splash screen advertising,

1. Banner advertisement at the bottom of Tencent News plug-in

Reading scene users focus on reading, massive exposure and accurate reach

Display location: Appears as a static image at the bottom of the article in Tencent News WeChat & QQ Mobile Plug-in

Material Specifications:

Sales method: Exposure scheduling/charging by display time, click bidding

Daily impressions: 250 million

2. Tencent News Information Stream Advertising

Native display ads are highly integrated with user interests

Display location: Appears in native form in the Tencent News & Tencent Sports client information content flow, at the bottom of articles, etc.

Material Specifications:

Sales method: exposure scheduling/charging by display time, exposure bidding, click bidding

Daily impressions: 550 million

3. Tencent News Splash Screen Ads

Take advantage of the super APP to maximize the flash screen UV coverage in a single day

Display location: Appears in the form of pictures/videos on the launch transition page of the Tencent News application

Material Specifications:

Sales method: Exposure scheduling/Charging by display time

Daily exposure: 80 million