Kuaishou operation and promotion plan skills

Kuaishou is a platform with abundant private domain traffic. Private domain traffic refers to the fan group that you can continuously influence, and you have control over it; the corresponding public domain traffic refers to the traffic allocated to you by the platform, and you have control over it. For example, if your video becomes popular, the platform's public domain traffic (discovery page) will be allocated to the popular video. When people watch your video and like it, they click to follow you, and the traffic coming in from the follow page is private domain traffic.

Private domain traffic directly determines the commercial value of an account. For example, in the past we have heard of some WeChat public accounts that have raised tens of millions of yuan in financing and generated revenues of over 100 million yuan, because they can gradually accumulate their own traffic, do not rely on WeChat to distribute traffic, form their own system, and directly influence existing fans. For example, the private traffic of a Youku account is very small. Even if it has a million followers, the number of views of a single video has nothing to do with the number of fans - because fans don’t even follow the page to view the content.

In other words, if the good videos previously posted by the platform account do not create advantages and cannot increase in value over time, then the platform is not suitable for operation for the time being.

1. Some specific suggestions on Kuaishou personal packaging:

Introduction: Gender, age, region, interests, attitudes, vividly portray personality (check out the complete zodiac analysis), consistent personality; use paragraphs, it is recommended to use emoji separators; "TikTok" and "WeChat" are prohibited; the first sentence at the beginning has the most exposure and is the search entrance; a call to action conclusion.

Header image: bright, recognizable, without large text; explains the background.

Avatar: No need to show the whole body, large characters can be used; real person is recommended; unified style.

Name: Who (nickname) + what are you doing, with personality characteristics; easy to remember (language transmission is accurate), no English, no uncommon characters.

1 Positioning: It is best to set a person to appear on camera to facilitate shaping the personality attributes of the account and initiate live broadcast activities.

2. Kuaishou introduction (personal account): Introduce yourself and write in a down-to-earth manner.

3. Subtitles: It is better to add subtitles than not.

4. Photography: Try to use a vertical screen and a clean environment to reflect or highlight the theme, allowing readers to predict whether the environment is of interest. Try to shoot it in one shot.

5. Duration: within 30 seconds.

6. Cover: One person is better than multiple people; the front view is better than the side view or the back view.

7. Release time: Choose the target users’ leisure time. Kuaishou’s traffic peaks are at noon and 10 pm.

8. Published content: ① A video focuses on one point, a moment of a friend. ② The content must be original. The collected videos must not have the Kuaishou or Douyin logo watermarks.

9. Release frequency: 1 post per day, no more than 3 posts per day.

10. Ways to increase followers: ① Invite big Vs to go abroad, follow big Vs in the same field, and post videos @ big Vs in the same field; ② Release high-quality content when just going online. The traffic of Kuaishou will increase, generally after the user has 10-15 high-quality content. In the early stage, you should accumulate high-quality content. If the content is not exciting and the traffic is not good, you can consider hiding it after the number of videos increases in the later stage. ③Consider buying vermicelli later.

2. Use platform rules and techniques to maintain users

On Kuaishou, the recommendation of works is closely related to the level of interaction such as likes and comments. When replying to fans' comments under a video, you can reply in a way that sparks a conversation. For example, suppose a fan says: Teacher Zhu, I like you so much! If you reply "thank you", the conversation ends. But if you respond with a question: "What do you like about me?" that might spark a back-and-forth conversation. Complete user maintenance through comment interaction and private message interaction. If the number of comments is small in the early stage of account operation, we can increase fan stickiness by liking each comment and replying to private messages. If the account already has a certain fan base, you can regularly arrange some activities to stimulate the activity of fans.

Kuaishou’s preliminary operation details:

Maintaining an account: This is something that many short video creators don’t understand, and it’s the same method as creating a new Tik Tok account.

1. Registration: It is best to register with a mobile phone number (Note: You must verify the mobile phone number before purchasing it. Do not use an account that has been registered before. The reason is: the account previously registered with this number may have been locked up, and this number may have been involved in the behavior of brushing fans in the past).

2. Account maintenance: After registering a new account, do not post any videos, complete your information, or go through real-name authentication. Spend an hour every day watching other video creators' videos, like, repost, and comment more, and then watch live broadcasts. (Note: don't be lazy, it's best to do half an hour in the morning and half an hour in the afternoon). In this way, the system will determine that you are a real user.

3. Time: Generally, for a new account, 3 days (preferably 5 days) after simulating real-person operations, you can start uploading your avatar (real-person avatar), filling in information, and conducting real-name authentication.

4. Taboo: Do ​​not brush your fans, do not brush your followers, do not brush your fans (here we are not referring to the official information flow of Kuaishou, but Taobao and other unconventional channels).

5. After completing the information, you can upload your first video. Do not use other accounts to try and make mistakes, as the content will be judged as non-original.

6. Brush the rankings: Enter a large live broadcast room and give gifts (note: you must first select the host’s recommendation ability). I won’t go into details about this, as those who use Kuaishou will understand it.

7. Positive and heartwarming: positive energy, heartwarming videos; contrast: ordinary appearance + outstanding talent; visual enjoyment: appearance + talent; curious and interested: creativity, good jokes and gags; useful: practical industry skills, practical life tips; combined with hot spots.

8. Details: The avatar, cover, etc. must be high-definition; the title should not exceed 10 words; the title must be interactive; the cover should be reddish or blue to attract people's attention; the homepage cover and title must be unified; a single person is better than multiple people.

3. Fan data analysis

On the right side of “Personal Homepage—Edit Personal Profile” in the Kuaishou APP, the “Data Assistant” icon can be seen for some accounts. If your account has not published any content for a long time, the icon will not be displayed. After the operating account continues to publish content and accumulates a certain number of fans, we can use the "Data Assistant" to discover fan data and work data to adjust the operation plan. The data includes work and fan growth analysis, fan gender and age, fan active time, etc.

Author: Assistant

Source: Teach you how to start a business through Internet marketing