up to date! Data rankings of 60 information flow advertising platforms!

Today I bring you the latest traffic rankings of 60 mainstream information flow advertising platforms in June 2020.

The list is divided into three parts: monthly active users of major information flow platforms/crowd portrait data/mobile terminal data rankings. The overall data can be used to infer the traffic trends in July and August, and provide a reference for more accurate targeting of information flow advertising.

Let’s take a look at the overall data performance of the major information flow platforms last month:

(Click to view the HD image)

According to the latest monthly active data in June, among the 60 mainstream information streaming media platforms counted, 35 platforms saw a year-on-year increase in monthly active users, while 25 platforms saw a year-on-year decrease in monthly active users . The growth of some platforms is more obvious, but the growth of most platforms is smaller.

Let’s take a detailed look at the data performance of each dimension of each major platform in June.

Monthly active rankings of mainstream platforms in June

▶ Overall distribution trend chart (click to view larger image)

Interpretation of overall data in June

▶ Top 3 monthly active users

The top three in terms of growth were led by Sina Sports, followed by Lizhi and Zhonghua Wannianli, with growth rates of 9.3%, 5.2% and 4.5% respectively.

▶ Top 3 monthly active users with the largest decline

The top three platforms with the largest decrease were QQ Space, which decreased by 5.7%, followed by Sina Weibo and Himalaya, which decreased by 4.4% and 3.4% respectively. The decreases of other major platforms were relatively small.

Social platforms : Among the 7 social platforms counted, QQ had a relatively significant increase of 1.8%, while the growth rates of other platforms were not large. QQ Space had a relatively large decrease of 5.7%.

Information platforms - Among the 15 information platforms surveyed, Sina Sports had a significant increase of 9.3%, while the other platforms had a small fluctuation range.

Browser platforms : The growth rates of the eight browser platforms surveyed were not large, with Cheetah Browser increasing significantly by 1%.

Video platforms : Among the six video platforms surveyed, Mango TV had a relatively significant increase of 2.3%, while other platforms had slight fluctuations.

Short video live streaming : Among the 7 platforms surveyed, Tencent Weishi saw a significant increase of 4.1%, while Baidu Haokan Video and Bilibili also saw small increases.

Audio platforms : Among the five platforms surveyed, Lizhi and Qingting FM had significant growth of 5.2% and 2.8% respectively, while other platforms had slight fluctuations.

Other platforms - Automobile platforms such as Driving Test Guide, Autohome, and Autohome all saw an increase in monthly active users; tool platform Moji Weather saw a large increase of 7%, while the Chinese Perpetual Calendar also saw a significant increase of 4.2%; Xiaohongshu and Zhihu also saw a small-scale increase.

Age ratio of each platform

▶ TOP 10 male users

Overall trend of male proportion (click to see larger image)

▶ Top 10 female users

Overall trend of female proportion (click to see larger image)

The above are several platforms where the difference in the proportion of men and women is large, and we also need to pay special attention to them. For example, the proportion of men in the automobile, sports, and finance-related fields is prominent, and the proportion of women in the mother and baby-related fields is prominent. Especially when the gender attributes of your product are very obvious, these platforms must be evaluated.

【Under 24 years old】TOP 10

【25-30 years old】TOP 10

【31-35 years old】 TOP 10

【36-40 years old】TOP 10

【41 years and above】TOP 10

▶ Overall distribution of age ratio (click to see larger image)

Mobile terminal equipment index

The mobile device coverage rate based on the latest data statistics (July 6th – July 12th) is as follows. Aidou who has device-specific setting needs can refer to it for selection.

The above is the latest data list of 60 mainstream information flow advertising platforms in June , which we hope can help you make references for channel selection and delivery optimization.

Author: Ai Qi bacteria

Source: Aichisem