Tik Tok’s skills in riding on the popularity, how does Tik Tok ride on the popularity to exceed 10,000 views? When doing Douyin, don't just jump on the bandwagon for the sake of jumping on the bandwagon. The first step is to conduct a multi-dimensional analysis of the hot spot information and quickly draw a conclusion: Is this hot spot suitable for my positioning? How can I get it? What is the estimated effect? We need to analyze and judge hot spots from six dimensions: 1. Hotspot propagation stage The immediate effect of hot spots is generally very strong. If it is in the stage of just breaking out, then there is a great chance that it will become popular . If it has happened for several hours, then you need to come up with relatively in-depth analysis and creativity. If it has been more than 1 day, you can inventory, integrate, and reverse the creation. If it has been more than 2 days, then wait for the next hot spot. 2. Event popularity Hot events are also divided into major hotspots and minor hotspots. Use more methods to get access to big hotspots, and use small hotspots cleverly. 3. Audience scope of hot spots Is this hot spot occurring in a broad industry or a specific vertical field? Which type of user group is more interested in this? What is the scale of this type of users? 4. Hotspot Matching Is this hot spot relevant to your products, services, and positioning? If you try to force yourself to use an irrelevant hot spot, you will ultimately only be a hot spot transmitter, deepening the user's impression of the hot spot but not bringing any benefits to yourself. 5. Hot topics Is the hot topic itself worthy of discussion? Such as controversial topics, group-oriented topics... This type of hot spot is more likely to trigger active participation and dissemination by users. The reason why a hot spot becomes a hot spot is mainly due to the continuous sharing and interaction among users. 6. Is there a risk of transmission in the hotspot? Hot topics are a double-edged sword. If used well, they can bring you huge exposure in a short period of time ; if used poorly, they can also destroy a brand or image. When jumping on the bandwagon, we must remain rational and try not to touch upon matters involving laws, regulations, moral ethics, national politics, and national interests, and we must not get ourselves involved just for the sake of jumping on the bandwagon. |
<<: Long-term marketing strategy!
>>: Tik Tok live streaming skills for the jewelry industry
I have indeed come into contact with many young p...
The Mid-Autumn Festival coincides with the Nation...
As WeChat’s functions improve, more and more peop...
Apple today released the second beta of iOS 8.4.1...
To be honest, This issue of the Children's Da...
Different people have different ways of expressin...
Today's article would like to explain to you ...
“If you want to build a ship, don’t hire people t...
At present, in the northern hemisphere where my c...
At present, many ground-based promotion activitie...
On June 22, the Institute of Electrical and Elect...
1. Event Planning Overview There are three keys t...
Double Eleven is approaching, and it is the day w...
Today, WeChat has become the most active social A...
Like Apple, the US market is also very important ...