How to correctly place information flow ads?

Many people think that optimizer is a creative position, the work is easy and simple with high salary. But after actually doing the promotion, I found out that information flow promotion is so big that it can accommodate everything.

There are countless execution details behind the successful conversion of a lead. There are also many capabilities such as budget, bidding, targeting, creativity, etc. behind a high-quality account. Data analysis not only needs to understand the crowd portrait, but also pay attention to the marketing process table and multi-dimensional data analysis table...

As a result, people often get lost in various multi-threaded tasks and have to take on multiple roles.

On the surface, he knows everything, but in reality, he is not good at anything and does not have any skill that gives him core competitiveness.

In fact, the fundamental reason for falling into these confusions is that you don’t really understand information flow promotion.

1. What is information flow advertising ?

Information feed ads are ads placed in the updates of social media users’ friends, or in the content streams of information media and audio-visual media.

Information flow ads come in the form of pictures, graphics, texts, videos, etc., and are characterized by algorithm recommendations and native experience. They can be targeted through tags, and you can choose to promote exposure, landing pages, or app downloads according to your needs. The final effect depends on three key factors: creativity + targeting + bidding.

2. Characteristics of information flow advertising

01. Active: The system uses your targeting method and algorithm mechanism to actively recommend to the corresponding audience

02. Native type: The advertisement that looks most like content. If you don’t pay attention, you won’t realize it is an advertisement.

3. The difference between information flow advertising, SEM, DSP and affiliate advertising

Here we will illustrate it directly with a picture:

4. Introduction to the main channels for information flow delivery

When doing promotion, channel selection is very important. Your familiarity with channels means whether you can choose the right channels for the products you promote, and also means whether you can achieve good results from the promotion.

Only by understanding the characteristics of major information flow channels can we select channels suitable for the release of our own products and formulate different advertising methods based on the characteristics of different information flow channels.

Author: Pei Jia

Source: Houchang College