The data and effects of major mobile game launches are all here!

The data and effects of major mobile game launches are all here!

Mobile game traffic has three main sources: channels , buying traffic, and brand marketing . In 2016, the two mobile games Onmyoji and Snake became very popular, allowing more people in the gaming industry to see the power of brands. From "The Legend of Qin" to "Heng Sao Qian Jun", today, Moments advertising has not only become a standard feature of big brands, but also a major part of game brand marketing .

Today I went with the boss lady to take a look at the solutions that Moments ads provide for the gaming industry!

Can I bet on all games?

You can place ads in Moments not only for Tencent’s games, but also for other companies’ games. The entry rules for the Moments advertising game industry are:

1. The App Store SDK has been connected;

2. Available on App Store.

Role Playing Game Data Sharing

1. Role-playing games:

Details page CTR>0.4%

Android installation cost: 15.25 yuan

iOS activation cost: 25-70 yuan

2. Strategy games:

Details page CTR>0.6%

Android installation cost: 8.15 yuan

iOS activation cost: 25-50 yuan

3. Casual games:

Android installation cost: 1-10 yuan

iOS activation cost: 5-15 yuan

Peak number of new iOS users of a game: 20,000+

Case sharing - new game launch

If you need to place an advertisement in WeChat Moments, please contact Qinggua Media official

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @WeChat Compiled and published by (Qinggua Media), please indicate the author information and source when reprinting! Site Map

<<:  4 steps to make users addicted to your product instantly!

>>:  Brazil's Vice President welcomes Huawei's participation in the country's 5G bidding (with original text)

Recommend

What do we do when we promote our app?

Abstract : I am quite familiar with this aspect, s...

Can the establishment of a car rental company break the deadlock?

As the discussion on "private cars" con...

To improve advertising conversion, these data analyses should be done well!

Mobile advertising is very popular among enterpri...

What should I do if my website is blocked (K) by Baidu and Google?

Friends who have built websites have had this exp...

You may not have thought that the Fern Scholars are also so involuted.

(Photo credit: Zhang Xianchun and Liu Baodong) In...

10 strategies to reduce user churn rate in APP!

Many companies have not developed specific plans ...

Android-menudrawer-master open source powerful sidebar menu

Source code introduction There are different styl...

Stanford: 2018 Artificial Intelligence Index Report

The AI ​​Index, initiated by Stanford University,...

Google launches live TV app for set-top boxes that could replace cable TV

In the Android ecosystem, Google often adopts a b...