The data and effects of major mobile game launches are all here!

The data and effects of major mobile game launches are all here!

Mobile game traffic has three main sources: channels , buying traffic, and brand marketing . In 2016, the two mobile games Onmyoji and Snake became very popular, allowing more people in the gaming industry to see the power of brands. From "The Legend of Qin" to "Heng Sao Qian Jun", today, Moments advertising has not only become a standard feature of big brands, but also a major part of game brand marketing .

Today I went with the boss lady to take a look at the solutions that Moments ads provide for the gaming industry!

Can I bet on all games?

You can place ads in Moments not only for Tencent’s games, but also for other companies’ games. The entry rules for the Moments advertising game industry are:

1. The App Store SDK has been connected;

2. Available on App Store.

Role Playing Game Data Sharing

1. Role-playing games:

Details page CTR>0.4%

Android installation cost: 15.25 yuan

iOS activation cost: 25-70 yuan

2. Strategy games:

Details page CTR>0.6%

Android installation cost: 8.15 yuan

iOS activation cost: 25-50 yuan

3. Casual games:

Android installation cost: 1-10 yuan

iOS activation cost: 5-15 yuan

Peak number of new iOS users of a game: 20,000+

Case sharing - new game launch

If you need to place an advertisement in WeChat Moments, please contact Qinggua Media official

Mobile application product promotion service: APP promotion service Qinggua Media advertising

The author of this article @WeChat Compiled and published by (Qinggua Media), please indicate the author information and source when reprinting! Site Map

<<:  4 steps to make users addicted to your product instantly!

>>:  Brazil's Vice President welcomes Huawei's participation in the country's 5G bidding (with original text)

Recommend

What does the universe smell like?

Imagine if you had the opportunity to go into spa...

A 10,000-word article details the 7 types and 8 steps for creating 100,000+ titles!

Come, before we get started, let’s do a test to s...

Understand how Baidu did promotion in the early days in five minutes!

First, let me answer the question of “killer prom...

A complete online event promotion planning plan!

The Chinese Valentine's Day is coming soon. H...

What wearables are worth looking forward to at MWC 2015?

The 2015 Mobile World Congress (MWC 2015) will ki...

Three Ways Augmented Reality Is Changing Marketing

Augmented reality (AR) is increasing brand awaren...

Apple announces it will stop signing iOS 14.6

After releasing iOS 14.7 last week, Apple has sto...

How much does it cost to do Baidu bidding promotion?

How much does Baidu bidding promotion cost? How m...

How can you socialize if you don’t follow hot topics?

There is an interesting phenomenon in the marketi...