Loudi SEO Training: Is it easy to do SEO external links? How to control the quality of external links?

In SEO, external links are generally difficult to control and require a long period of accumulation, but internal links are completely under your control. Here are some tips on how to increase in-site links.

1. Create a sitmap

If possible, it is best to create a detailed sitmap sitemap for your website. In addition, put the link of sitmap on the homepage so that search engines can easily find and crawl all web pages.

Each web page is at most four clicks away from the home page. For a small or medium-sized website, to ensure that it is considered from the home page, any web page can be completed within four clicks. Of course, if it is better within three clicks, twice is better. Combined with the use of sitmap, this should not be a problem. We can calculate that there are at least millions of web pages with four clicks, so it should be available for general websites.

2. Use text navigation bars whenever possible

It is best to use text links for website navigation. Some websites like to use pictures or JS drop-down lists, but the best SEO effect is text links, so that search engines can crawl them perfectly and understand the main content of these channel pages through the link text. If you have to use images or JS for aesthetics, at least there should be text links to all channels at the bottom of the website or in the sitemap.

3. Links between web pages

We have talked about the tree structure of the website before, but it should be noted that this tree structure does not mean that there are no links between the article pages under each channel. On the contrary, the web pages of different channels should link to the relevant web pages of other channels. The structure of the entire website looks more like a spider web, with a main vein composed of channels and appropriate links between web pages.

4. Related links of the article

Method: The purpose of article links is for SEO and also for user experience. Article relevance links require that the content of the article is highly relevant, which can help improve the ranking of the article page.