What is the difference between Douyin’s yellow car and a window display?

If you want to make good Douyin short videos , in fact, some people also want to understand the difference between Douyin's small yellow car and the window, and also need to master their opening conditions. Dongguan Feng Chao will give you a detailed introduction right away.

1. Douyin Yellow Car:

Douyin’s Little Yellow Cart is Douyin’s shopping cart. In this little yellow cart, you can see the products of the merchant’s Douyin store, and you can also see the products of the seller’s Taobao store.

The Douyin Yellow Car can be added below the video or in the live broadcast window during the live broadcast. The shared bikes can sell goods from their own Douyin stores or Taobao, or they can earn commissions by selling items from other people’s stores or Taobao.

2. Douyin product showcase:

The Douyin Product Showcase is an e-commerce showcase on a personal homepage. You can add and sell products in the posted videos, or you can add and sell products in the live broadcast.

After the product showcase is opened, click on your personal homepage - there is my e-commerce showcase under the avatar - click to enter - click on the e-commerce toolbox in the upper right corner - Product showcase management - add products in the upper right corner - Taobao products - paste the Taobao password for the store products.

3. The difference between Douyin's yellow car and the product display window:

Advantages of product showcases: low threshold, convenient for operators to manage products, and users can directly select their favorite products from the product list. The Douyin product showcase can not only sell your own products, but also go to Taobao Alliance or Selected Alliance to promote other people’s products.

The advantages of Douyin's small yellow car: it supports jumping to Taobao Tmall, and you can view detailed data in Taobao Alliance.

The shopping cart and showcase are Douyin's e-commerce functions. You can add Douyin products to videos and personal homepages. The product showcase adds products from third-party stores, such as Douyin Selected Alliance and Taobao.

What are the conditions for activation?

1. Conditions for opening Douyin's small yellow car

To open the Douyin app, you need to activate the showcase function first, bind your mobile phone number, and complete real-name authentication; you must have published more than 10 original public videos; and your Douyin account must have 1,000 followers.

2. Conditions for opening Douyin showcase

1. The number of followers of the Douyin account must reach 10,000+;

2. The store’s DSR cannot be lower than the industry average, and the level must be greater than 1 diamond;

3. The store has more than 10 products;

4. The store has sold more than 50 orders in the past 30 days;

5. The products must be set up as Taobao customers, and the commission can be set by yourself;

6. Shopping cart usage frequency: must be used once within 15 days;

7. The products sold must be relevant to the video;

8. One expert account can only correspond to one store and cannot be associated multiple times.