Xiaohongshu Enterprise Account Certification Process

Starting from 2020, Xiaohongshu's brand account has been fully upgraded to an enterprise account. The enterprise account can achieve one-click linkage between online and offline stores on the homepage, and add new corporate cards. On the community details page of offline merchants, users can link to the enterprise account with one click. It is a commercial function account of Xiaohongshu's official upgraded brand, and it is also a business tool specially provided for corporate merchants to facilitate corporate merchants to promote and drive traffic on the Xiaohongshu platform.

Unlike personal accounts, Xiaohongshu corporate accounts have a variety of marketing and conversion privileges, including official certification marks, unlimited advertising, preferential treatment in fan interactions, massive traffic support, and other rights. They are the official key support targets and mainly promote five major categories: beauty and personal care, clothing and accessories, life services, daily necessities, and food and beverages, covering the needs of most merchants. According to Qiangua data statistics, there are currently more than 40,000 companies settled in, and a basic commercialization system has been formed.

Therefore, I recommend that every company that is suitable for operating on Xiaohongshu should have a corporate account, rather than using a personal account as a corporate account. After all, a personal account is a personal account and has too many restrictions.

Certifying Xiaohongshu Enterprise Account is the first step to start the enterprise's "grass-planting marketing". [Enterprise Account] Xiaohongshu's official certified account, from large international groups to local emerging companies, there are currently more than 40,000 companies settled in Xiaohongshu.

How do I register for a Xiaohongshu corporate account? Application process for Xiaohongshu Enterprise Account :

1. Register a Xiaohongshu account

Register a Xiaohongshu account on the APP and bind your phone number to the account

2. Submit qualifications for review

Log in to the Xiaohongshu Enterprise Account platform and submit relevant certification qualifications for review. Xiaohongshu will complete the review within three working days.

3. Enable new account features

After the review is passed, new features will be enabled for you.

What are the benefits of registering for a Xiaohongshu corporate account?

1. It has an exclusive blue V logo and supports direct display of search results entrance

2. Personalized and customized personal homepage

3. Opening stores: shopping malls and potato shops

4. KOL cooperation promotion and advertising

5. Set up corporate cards and offline stores

6. Pin your notes and apply for exclusive business topics

7. Start corporate live broadcast and publish lottery notes

8. Create marketing templates and promote

9. Manage comments

10. Set up automatic replies with keywords and send private messages to groups

11. Conduct professional data analysis on fans, account notes, and cooperation notes

Finally, to certify the enterprise number, you need to submit information and pay a review fee of 600.