If MIUI 6 takes advantage of smart home, there are three difficulties that hinder its progress
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Yesterday, the domestic mobile phone industry reached a climax again. After a long period of imitation and being imitated, Xiaomi brought us its fourth-generation flagship smartphone amid users' eager anticipation. Although the ubiquitous Snapdragon 801 processor makes it difficult for Xiaomi 4 to be the "king of running points" and elements such as "metal chamfers" and "screen aesthetics" have also caused mixed reviews from viewers, the "Xiaomi" topics that are prevalent in major forums and headlines today still confirm the influence of this domestic brand in the hearts of users. But in the eyes of many people, this Xiaomi press conference was a hardware show without "soul". Xiaomi mobile phones finally began to emphasize workmanship and design, but the lack of the new MIUI 6 system that should have appeared has undermined the "steel plate" of Xiaomi 4. Surprisingly, Lei Jun announced that he would hold a separate press conference for MIUI 6 on August 16. Holding a separate press conference for a system, or more precisely, a third-party Android system, may mean that Xiaomi is planning something bigger. MIUI is the core system of all Xiaomi products . How important it is to smart electronic products can be easily seen from the strength of the Apple empire, the constraints of Samsung and Google, and the decline of Nokia. Xiaomi very cleverly took MIUI as the first step to enter the market. From the current situation, MIUI is one of the most popular third-party Android systems among users. MIUI is a booster for Xiaomi mobile phones. Even on countless other brands of mobile phones, whether MIUI can be adapted has become a factor that affects the choice of mobile phone players. MIUI is a success for Xiaomi. Now Xiaomi not only covers the mobile phone business. From smart TVs and routers to the Xiaomi bracelet which debuted in its prototype form, it has already branded smart life. In the field of smart homes, the role of a good system is particularly important. Hong Feng, the head of MIUI, once said in a speech that MIUI is not only the system on Xiaomi mobile phones, but also has a dedicated team and software development follow-up on tablets, TVs, and Xiaomi routers. It is true that many home appliances are now intelligent, but they are still a long way from being intelligent and easy to use. The input method on smart TVs can be regarded as the most complained one. Although Xiaomi has many smart home products including smart TVs and boxes, the system it carries is obviously not the real MIUI, and there is still a lot of room for improvement in humanized design. Today, smart TVs and even smart routers have reached the point of "hardware competition". From the intuitive parameters, the difference with smartphones is getting smaller and smaller. What Xiaomi's smart home products are waiting for may be the new MIUI 6 system in the future. The mobile phone market is saturated, and the system advantage is looking for a new way out. From a long-term perspective, MIUI 6 may not only bring about a further improvement in the core competitiveness at the system level, but also a further shift of Xiaomi's entire development focus to the smart home market. People often say that the 1999 yuan pricing strategy of Xiaomi mobile phones is the key to Xiaomi's success, but it also restricts Xiaomi's development. In the domestic mobile phone market, 1999 yuan is definitely not a "high cost-effective" price. In addition to Meizu, which has always been competing with Xiaomi, "China Cool Alliance" has many powerful models at the price of 1999. In terms of system UI, Emotion, Nubia, Color OS and other latecomers can almost achieve the level of daily use experience that is not inferior to MIUI. Therefore, if Xiaomi wants to gain exclusive advantages in the smartphone market, which it has always been good at, the difficulty is no longer the same as before. On the other hand, the involvement of smart home products has made Xiaomi a leader in smart terminal manufacturers in the new market. Although smart TVs and router products cannot be compared with mobile phone products in terms of sales, there is definitely more "material" to be mined in the future smart home industry than smartphones. Lei Jun held a separate press conference for MIUI 6, which can be understood as "project delay" or the importance of the new system, but the practice of carrying the old system on the new phone is obviously unpopular, or the new phone is not the focus of the new system at all, and the smart home product is where MIUI 6 can show its strength. Why is MIUI difficult to do well? If MIUI 6 is "bound" to the smart home, there are three difficulties that hinder its progress. First, the essence of MIUI is not a system, but a third-party Android system. Even if he changes the original Android to "unrecognizable", it is still Android in the final analysis. This means that no matter how well it is done, it will take a few minutes for others to take it. How much to learn depends on the attitude of the imitator. Think about it. When HTC added Beats sound effects to its Android smartphones, it was not difficult for other brands of Android phones to add this function after ROOT. Second, even if the release progress of MIUI 6 is delayed again and again, it may not be really fully prepared. There was news that some traditional home appliance companies have contacted the MIUI team to jointly plan smart homes. This is undoubtedly a good thing for the layout of a large smart home network, but MIUI has been entangled in smartphones for too long. Android tablets have been on the market for more than a few years, and MIUI for Pad has only recently appeared. It is obviously biased to describe smart homes with the thinking of smartphones. Finally, the pressure on the smart home industry by major industry giants will also add variables to the market trend. At the 2014 Google I/O Development Conference, various new products led by Android provided various manufacturers with a new shortcut to enter the smart home; from sensor technology to smart cars, Apple's layout of smart homes with the help of the iOS ecosystem is even more obvious. Even Microsoft, which is almost at the end of the contemporary intelligent device, recently joined hands with home automation equipment manufacturer Insteon to introduce voice assistant Cortana into smart homes to stimulate Windows Phone devices to keep up with the pace of the times. Facing powerful and technological overseas "powers", how much confidence domestic manufacturers who have always liked to "assemble parts" have in the smart home industry remains to be seen. Smart home products are part of smart devices, and the system is an indispensable part of smart home. MIUI's extension from mobile phone system to home system is very representative. After releasing a series of smart home hardware products, how well Xiaomi's software performs will be a reference for the smart home industry. As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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