Konka's Internet Revolution: Returning the Living Room to the TV

The American TV series "House of Cards" is popular all over the world. What is even more praised is that this drama is a complete big data product under the Internet thinking. It is a TV program product created through countless data analyses and accurately covering user preferences.

As the Internet wave becomes more and more popular, the smart TV industry is booming. TV screens have shifted to new fields such as video, games, health, education, and payment, and have developed from a traditional single industry to a multi-industry integration. Traditional TV companies are well aware that they cannot just sell hardware, but must also use new Internet thinking to manage users.

In other words, as television companies move from manufacturing to broadcasting platforms, every time a user turns on the TV it is no longer a simple act of receiving information, but rather an enjoyment of the TV manufacturer's thoughtful and meticulous service. Just like the plot of "House of Cards", every change in the plot is in line with the audience's preferences.

Changing with the changes of users, the user-centered "House of Cards" effect is reappearing in the TV manufacturing industry, and this time the protagonist is Konka.

The "House of Cards Effect" in the TV Manufacturing Industry

Last year was the first year of smart TVs, and it was also the year when the Internet penetrated the TV industry most vigorously. Users' TV consumption behaviors and habits have changed dramatically. Users are no longer subject to the linear arrangement of TV stations, and have begun to learn to choose completely personal program content in the face of massive data and exquisite services.

As we all know, last year was the year of the sudden rise of smart TVs, and it was also a turbulent time for the color TV industry to reshuffle and reorganize. Some companies took advantage of the opportunity to rise, while others left the market sadly. With the gradual reduction of information costs, the market has shifted from being dominated by manufacturers to being dominated by users. The era of consumer sovereignty has truly arrived, and seeking changes in business models has become an industry trend.

As one of the earliest television enterprise groups in China, Konka has long advocated the Internet spirit throughout the company, introduced Internet thinking and concepts, and proposed to fully embrace the Internet without hesitation, build China's first smart TV Internet operation platform, use the Internet to comprehensively transform the TV industry chain, and create a "House of Cards Effect" in China's TV manufacturing industry. It takes Internet thinking as the main guide and uses the concept of big data to accurately serve every Konka user.

The era of users has really arrived. Not long ago, Wu Siyuan, chairman of the board of directors of Konka Group, announced in a high-profile manner: launching the "1+1 Easy Strategy" including Easy Terminal and Easy Platform, stopping traditional TV manufacturing, focusing on the research and development of smart TVs, actively transforming to the Internet, and joining hands with Youku Tudou to create the industry's first Internet operating platform for smart TVs.

Wu Siyuan pointed out, "The word that best represents the spirit of the Internet in the Book of Changes is 'Yi', which means simplicity, change, and of course, the unchanging customer needs. Konka uses the word 'Yi' as the starting point and foothold for building a smart TV Internet operation platform, fully embracing Internet thinking."

The "Easy Strategy" has two core components, one is called Easy Terminal and the other is called Easy Platform, referred to as the "1+1" strategy. Easy Terminal refers to the extremely easy-to-use TV smart terminal and the home interconnection easy control center. And Easy Platform is an open and easy-to-share smart TV Internet operation.

Taking Easy Terminal as an example, Konka has released three series: Yixuan 9800 series, Yiku 1800 series, and Yicai 6600/6800 series, which have subversive functions such as easy connection, easy control, and easy UI. In addition, there is the thumb-mounted "Easy Control" remote control. For household infrared-controlled appliances such as air conditioners, fans, speakers, etc., all can be done with one remote control, establishing the smart TV as the center of home interconnection and control.

The starting point of the "Easy Platform" is to manage users. It not only sells hardware, but also leads a lifestyle, using the method of pushing the small screen to the large screen, from "private enjoyment" to "sharing", pulling users back from personal mobile small-screen terminals to the large-screen terminals in the living room, allowing family affection to return to the family living room, and "stopping" the people who look down at their phones every five minutes. Konka's "Easy Strategy" this time has shown the strength and determination of its transformation. In fact, with the introduction of Internet thinking, TV screens have gradually developed towards the integration of multiple industries, which has also brought Konka new opportunities to move upstream and go deeper into users.

Give the living room back to the TV

Facing the surging Internet, Konka's transformation was neither difficult nor confusing, but it firmly chose to stand on the side of users. Using the unique and silent means of big data, the interactivity and intelligence of products inspired users to return to the living room, and the responsibility of living room entertainment was returned to the TV.

Liu Fengxi, President of Konka Group, said, "Konka is not only a smart TV manufacturer, but also an advocate of a new lifestyle. In the future, Konka will increase the sales scale of smart TVs, activate new users, and strive to increase the number of daily active users to 10 million within two years.

Having a large number of users is the basis for making decisions using big data, until users praise the content without realizing that it is a "house of cards effect" that has been processed and carefully arranged by data. This is not difficult for Konka. When Konka's daily active users reach tens of millions, the interaction between users and TVs will become smarter and more convenient. Konka TVs can understand users' voices and see their eyes, and everything will be possible.

Internet thinking has become a hot topic, and everyone may have a different answer. Wu Siyuan, chairman of the board of directors of Konka Group, believes that Internet thinking is user thinking, which mainly emphasizes user experience and user participation. Under this premise, multiple concepts such as platform thinking, big data thinking, and iterative thinking can be extended, all of which are a series of changes caused by changes in user experience thinking.

In fact, for traditional TV manufacturers represented by Konka, due to the subversive change in thinking, all aspects of the TV industry such as production, manufacturing, sales and even users are undergoing revolutionary changes. Based on this change in big data thinking, Konka has begun to lead the industry, allowing users to no longer be addicted to mobile phones, and the realization of a lifestyle of returning the living room to the TV is just around the corner.

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.