Is Changhong redefining air conditioning?
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Recently, Meiling Electric Appliances, a subsidiary of Changhong, announced that Changhong Air Conditioner will release the new CHiQ smart air conditioner on March 31. According to media reports, Changhong has invited air conditioner giants such as Gree, Midea, Hisense, Haier, Electrolux, and Whirlpool. Such a huge momentum is rare in the home appliance industry. This can't help but arouse the curiosity of peers and the media about Changhong CHiQ air conditioners. Electrolux Business Director Lin Yuzhi told reporters that we have received the invitation letter and are very willing to participate. Changhong's move proves Changhong's emphasis on and confidence in smart air conditioners, sets a good example for peers, and enhances Changhong's leadership position in the entire air-conditioning industry. How Changhong CHiQ air conditioners redefine air conditioners is still a mystery, but Changhong's intention to change has long been known to the world. Earlier this year, at the launch of Changhong's first smart terminal CHiQ TV based on the home Internet, the company's chairman Zhao Yong declared, "We will redefine home appliances and will launch a series of smart refrigerators, smart air conditioners, smart kitchen appliances and other products for users." Following the launch of Changhong CHiQ TV and cloud image recognition CHiQ refrigerator, CHiQ smart air conditioner will be the third smart terminal in Changhong's layout of home Internet. Up to now, domestic air-conditioning companies such as Changhong, Midea, Haier, Chigo, AUX, and Chunlan have all released development strategies, transformation paths, or smart terminals for the Internet era, but Gree Air Conditioning has not made any moves in terms of intelligent strategy. Recently, Gree Electric Appliances Chief Engineer Mr. Huang Hui and Financial Director Wang Jingdong revealed for the first time Gree's intelligentization goal - based on the characteristics of air conditioners such as large power consumption and environmental control, Gree will establish an "energy-saving, healthy and convenient" smart home centered on air conditioners. Regarding Gree's "intelligence is to provide energy-saving, healthy and convenient services for air conditioners", Changhong General Manager Liu Tibin said he "cannot agree". He believes that "this is still a typical functional era thinking, which completely ignores the role of air conditioners in the Internet era as an 'interactive and collaborative' platform in families and people's daily lives. In other words, intelligence brings not only technical performance improvements to air conditioners, but more importantly, changes in the user's product intelligent experience." The subtext behind Liu Tibin's words is that in the era of intelligence, the air-conditioning industry has changed. And Changhong will challenge the leading position of Gree, the leader in air-conditioning. This time, Changhong launched the CHiQ air conditioner, which is ready to redefine the air conditioner industry, and is targeting Gree, the dominant player in the air conditioner industry. Whether Changhong's slogan of "redefining air conditioners" can be loudly shouted depends on Changhong's "user experience first" and Gree's "functional era thinking". Who can win the hearts of users and gain more industry recognition. Midea Air Conditioner teamed up with Alibaba Cloud to launch the first IoT smart air conditioner, accelerating the market penetration of smart products. Haier released Internet solutions including air boxes and air purifiers based on the U+ smart operating system. Hisense launched the smart air conditioner product Apple Pie A8 Zhizun series and IoT air conditioners to lay out digital family life. Therefore, air-conditioning companies such as Midea, Haier, and Hisense, which are vigorously promoting Internet strategies, will inevitably approve of Changhong's "user experience first". At this time, Gree's situation is rather embarrassing. In addition, industry experts also pointed out that in the era of smart white appliances, traditional enterprises should shorten the distance between users and users. Lu Renbo, deputy secretary-general of the China Electronic Commerce Association, also pointed out that if white appliance enterprises want to get a piece of the smart white appliance market, the most important thing is to shorten the traditional distance between users and enterprises, break through the relationship, and let users participate in product development and customization. This is the ultimate embodiment of "user thinking". As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity. |
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