Getui officially releases "Smart Push", and push technology enters the 2.0 era

Getui will hold a press conference during the GMIC Global Mobile Internet Conference on May 5, 2014 to officially release its "Smart Push" 2.0 product. In addition to the existing push technology service functions of the same type in the industry, Getui 2.0 product will bring a new revolution across the ages.

Getui is the most professional mobile message push technology service provider in China, focusing on providing mobile device long connection SDK and server access overall solution. The Getui system can ensure the timeliness, effectiveness and diversity of message push content at a low cost, save power and traffic, and efficiently solve the problem of message intercommunication from the Internet cloud to the mobile phone. As of the end of April 2014, the number of accesses covered by the Getui SDK has reached 1.5 billion. Getui's partners include Sina Weibo, Changba, Papapa, Moji Weather, PPTV, China Merchants Bank, Tiantian Dongting, Boya, etc.

Since opening its core push technology in 2012, Getui has been committed to building a stable and efficient push system and serving a large number of enterprises and developers. Now, after two years of accumulation and precipitation, Getui is ready to set off the second revolution of push. The push 2.0 era was officially announced at the same time as the release of Getui's precision guidance system!

"Smart Push" 2.0 product

New Features

Push notifications are a double-edged sword. Using push notifications in an APP in an unreasonable and unrealistic manner often backfires, disturbing users and even leading to uninstallation. Last year, Getui helped everyone push notifications more steadily. This year, the release of the new smart push will help you push notifications more accurately! By classifying user portraits with tags, Getui can set the best time and method for each message push for customers, which not only reduces the disturbance to non-target users, but also brings better push results.

Based on the classification of user attributes, such as age, gender, business travel, foodie, rich and other labels, we abandon the traditional blind push that disturbs users and establish the most accurate push to the target group.

Through comparative testing of user groups, we help monitor and analyze the push effects, such as click-through rate, conversion rate and retention rate, and guide you on how to push what users want most. Getui takes "precision" as its core and makes the most intelligent push technology. We make precision guidance systems, and may know your users better than you do!

“Smart Push” 2.0 will achieve 5 Rs:

1. (Right Target) Select the most appropriate user object

2. (Right Place) Based on the most reasonable scenario

3. (Right Time) Determine the most appropriate time

4. (Right Way) Use the most correct push method

5. (Right Content) Push the most accurate content

Meet the 4 M’s:

1. (Minimize disturb) Reduce interference and avoid disturbing non-target users

2. (Minimize the useless) Reduce useless work and monitor the push effect through comparative testing

3. (More active) Activate more users

4. (More revenue) Personalized push notifications to increase revenue

Advantages and Features

The most energy-saving and data-saving (no-load power consumption 15-50mAh/day, data flow 0.8-1.2M/month)

Most efficient and stable (high concurrency of 2-4 million, message arrival rate of more than 96%)

Maximum throughput (over 100,000 downlink messages per second)

The most powerful function (custom label push, timing and offline settings, uplink and downlink bidirectional links, multi-channel merging)

The most secure and stable (data encryption, push effect monitoring and analysis)

The most cost-saving (saving 90% of the cost for developers)

“Smart Push” 2.0 goal

Abandon blind push, meet customer needs, and do the most accurate smart push. Getui will continue to optimize and improve "Smart Push" to provide the most humane solution for APP users, helping them get the right content to the right user at the right time and in the right scene. In 2014, we are ready to go, Smart Push, Contribute to Your Success!

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.