Changan CS75 ends Haval H6's 92-month sales streak? Great Wall Motors is dissatisfied, while Changan maintains a calm attitude

Recently, two national SUVs, Great Wall CS75 and Haval H6, have been involved in a debate over "who is the domestic SUV sales champion in February", and netizens on both sides have also added fuel to the flames.

According to the sales data released by Changan Automobile, the sales of its hot-selling SUV CS75 series reached 32,697 units in February, surpassing the 31,710 units of Haval H6 officially announced by Haval. Therefore, Changan announced that the CS75 series officially ended Haval H6's 92-month sales champion status and became the sales champion of the domestic SUV market in February.

However, Haval disagreed with Changan's statement and produced terminal insurance data, among which the number of Haval H6 terminal insurance was 24,788, while the number of Changan CS75 terminal insurance was 20,939. Haval officials said that Haval H6 successfully defended the title of China's SUV sales champion for 93 consecutive months.

Theoretically, there is nothing wrong with what Changan and Haval say, because in the automotive industry, sales volume and terminal insurance numbers can both represent the monthly sales of a vehicle model.

It is worth mentioning that recently, Zhu Huarong, chairman of Changan Automobile, expressed his views on the competition between the two in an internal email.

Zhu Huarong said in an internal email that the brand and marketing departments need to look calmly at the competition for the top SUV sales in China, remain humble and have a wolf-like spirit, keep in mind the original intention of entrepreneurial transformation, focus on building a smart and low-carbon travel technology company, and not pay too much attention to temporary achievements; the ultimate challenge facing Chinese brands is powerful joint venture brands and the difficulties of transformation. It is a great blessing for Chinese brands to move forward in tandem and achieve win-win development.

Author: Sai Ya

As a winner of Toutiao's Qingyun Plan and Baijiahao's Bai+ Plan, the 2019 Baidu Digital Author of the Year, the Baijiahao's Most Popular Author in the Technology Field, the 2019 Sogou Technology and Culture Author, and the 2021 Baijiahao Quarterly Influential Creator, he has won many awards, including the 2013 Sohu Best Industry Media Person, the 2015 China New Media Entrepreneurship Competition Beijing Third Place, the 2015 Guangmang Experience Award, the 2015 China New Media Entrepreneurship Competition Finals Third Place, and the 2018 Baidu Dynamic Annual Powerful Celebrity.