Tianshui SEO training: necessary knowledge and skills for getting started with online marketing

When most novices first start to engage in online promotion, they don’t know where to start or how to do it. Below we will explain in detail the knowledge and skills that are necessary for getting started with online marketing.

When a novice network promoter just gets a website, the first thing he should do is not to blindly start updating articles or posting external links for the website, but to analyze the website from the following points and then optimize it.

1. Website positioning: Position the website based on the keywords provided by the website, and then choose the keyword positioning based on the user's search habits or needs. Keywords include long-tail keywords and main keywords. The effect of long-tail keywords on the website must not be ignored.

2. Adjust the structure. A good website structure can make it easier for search engines to crawl the content of the website faster, thereby achieving the purpose of having the article included. So which ones can be better captured by search engines? In fact, as long as the search engine crawls the website's pages, the website's keywords can be ranked.

3. Submit the website and find the Baidu webmaster platform to submit the URL. After submission, no major changes can be made to the website within a short period of time. If large-scale changes are made frequently, the website may be at risk of being blocked. Related reading: 5 issues you should avoid when promoting your website

4. Use webmaster tools. Webmaster tools are necessary software for every online promotion, because webmaster tools can clearly see the updates of the website, the inclusion of articles, etc.

5. Website optimization. Website optimization includes two directions: optimization of internal articles and optimization of external links. On-site optimization: publish as many original articles as possible, which is conducive to the ranking of website keywords.